NEWS + EVENTS

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GOLDWELL 全新節目

RIDE OR DYE

Goldwell Education Plus YouTube 頻道推出富有活力的全新系列「Ride or Dye」 — 由 Jools Purchase 和 Salomé de Wet 作為主持帶你深入探索染髮和造型的世界。與她們一起以充滿幽默和歡樂的方式，瞭解最新的染髮和髮型趨勢及技巧，以及專家對髮廊生態轉變的專業洞察。
每當談到大膽的髮型時，請謹記「Ride or Dye」 — 畢竟我們為美好色彩而活！

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white woman with long blonde hair, which stands in front of a clean grey background looking into the camera

SET THE TONE 2025

ORANGE GLOW 耀光橙 — 2025年度色彩

透過 Goldwell 的 2025 年髮色趨勢活動 Set The Tone，揭示髮型時尚的未來。髮色趨勢專家和 Set The Tone 的創意團隊共同策劃，為你介紹全新的年度色彩 — Orange Glow 耀光橙，以及隨後三個令人興奮的季節趨勢。憑藉 Goldwell 卓越、真實的色彩，讓你的創造力綻放，保持在時尚尖端。

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white woman with long blonde hair, which stands in front of a clean grey background looking into the camera

STYLESIGN - YOUR PARTNER IN STYLE

ANY HAIR. ANY LOOK.

From coarse to fine, straight to curly, and everything in between. With StyleSign you can focus on creating head-turning looks you desire, feeling confident your styling products will deliver. Always.

DIFFERENT HAIR. DIFFERENT LOOKS. ALWAYS STYLESIGN.

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white woman with long blonde hair, which stands in front of a clean grey background looking into the camera

BLONDE YOUR WAY.

CHAI BLENDING A BLONDE BEAUTY INFUSION.

The right color can lift more than just spirits. It has an amazing effect on skin tone, facial features and confidence—like a personalized blonde beauty infusion. Chai blending hair color delivers effortlessly natural, multidimensional beige color results that highlight authentic beauty and inspire a feeling of radiance.

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Two women with brown and red hair, using products from the Goldwell Muted Collection, standing in front of a grey background.

UNIQUE COLORS, UNIQUE YOU.

YOUR EXPERTISE. YOUR CRAFT. YOUR PASSION.

Create custom color looks for your clients which range from subtle to bold. Always stay on top of cutting-edge styles with the annual trend-inspired color collection from Goldwell. This year, featuring the Iconic Muted Collection including six new Topchic Zero shades.

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Woman with dark wavy hair wearing a white blouse in front of bright background

NEWANCE BY TOPCHIC - FASHION
GLAM DARKS 系列

展現深邃魅力，盡顯自信風采

極致優雅的酷感深色 — 帶來鮮明獨特的明亮反射、高度透光，以及柔順秀麗的漸變效果。

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A woman with blonde straight hair used goldwell elumen dying products on a grey background.

TRANSFORM THE ORDINARY. RETHINK COLOR.

With Elumen, your passion and skills can open new dimensions of versatility. Find the perfect shade for every vision, from bold, imaginative choices to natural tones and effective grey coverage.

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一位擁有美麗長髮的紅髮女性使用Goldwell頭髮產品。

全新升級的STYLESIGN
讓造型毫不費力。

輕鬆地打造和重新構思各種造型。使用升級版
StyleSign，瞬效、持久、毫不費力，
讓您可以輕鬆提升每一個造型，創造持久的風格。

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four diverse woman with different hair colors and lenghts, which stand side by side and close to each other looking into the camera while standing in front of a clean grey background

STYLESIGN

YOUR PARTNER IN STYLEANY HAIR. ANY LOOK.

From coarse to fine, straight to curly, andeverything in between. With StyleSign you can focus on creatinghead-turning looks you desire, feeling confidentyour styling products will deliver. Always.

DIFFERENT HAIR. DIFFERENT LOOKS. ALWAYS STYLESIGN.