SÖK

a brown haired man with curls and a black jacket is looking straight into the camera while holding a goldwell stylesign curls product in his hands on a white background

a brown haired man with curls and a black jacket is looking straight into the camera while holding a goldwell stylesign curls product in his hands on a white background

a brown haired man with curls and a black jacket is looking straight into the camera while holding a goldwell stylesign curls product in his hands on a white background

four goldwell stylesign curls products lined up horizontally in a row on a white background

DISCOVER
curls

Instantly adds beautiful twist to curls and waves for definition for up to 72 hours. For nourished and hydrated, bouncy curls with frizz control.

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a package of goldwell stylesign defining cream on a white background

DEFINING CREAM

a package of goldwell stylesign bundling gel on a white background

BUNDLING GEL

a package of goldwell stylesign lightweight fluid on a white background

LIGHTWEIGHT FLUID

a package of goldwell stylesign high-shine gel wax on a white background

HIGH-SHINE GEL WAX

a package of goldwell stylesign defining cream on a white background

DEFINING CREAM

» Instantly conditions and strongly bundles curls for healthy-looking, nourished and defined results
» Twist downward into wet hair to lengthen or scrunch upward in towel-dried hair for additional bounce
» Nourishes stressed and damaged curls
 

a package of goldwell stylesign bundling gel on a white background

BUNDLING GEL

» Instant definition and hydration for bundled and bouncy curls for up to 72 hours
» Fights frizz and tames curls without crunch
 

a package of goldwell stylesign lightweight fluid on a white background

LIGHTWEIGHT FLUID

» Instant definition for softly bundled, natural-looking curls and waves that can be reactivated
 

a package of goldwell stylesign high-shine gel wax on a white background

HIGH-SHINE GEL WAX

» Instantly bundles and moisturizes curls for a flexible finish with maximum shine
» Provides the moisture of a gel with the shine of a wax
 

LOVE OUR NEW LOOK? THE PLANET DOES TOO.
Our StyleSign sustainability achievements

a package of goldwell stylesign bodifying mousse with two icons on a white background

Reduce

Less packaging, less waste. By switching to lightweight aluminium cans and smaller caps, we have saved over 22 tonnes of plastic1 and over
1.7 tonnes of aluminium.

1 Plastic savings per year: smaller caps >8 t, new tubes >14 t.

a package of goldwell stylesign straightening balm with one icon on a white background

reuse

Made to do more. All containers1 use up to 98% PCR in order to reuse recovered plastic instead of virgin plastic.

various goldwell stylesign styling products in a row on a white background

RECYCLE

Designed for recycling. The new white design of the packaging not only looks good, it also helps to increase recyclability.

1 Except Lightweight Fluid, Smoothing Serum Spray and Bundling Gel.

ClimatePartner certified product, CO2 measure reduce contribute

ALL STYLESIGN PRODUCTS ARE CO₂-COMPENSATED AND THEREFORE CLIMATE NEUTRAL1.

1 Often also called “carbon neutral”, describing the reduction and compensation of carbon emissions to zero; scientifically, “climate neutral” refers to all greenhouse gases, not only carbon dioxide.

PETA approved, Vegan, Global Animal Test Policy

STYLESIGN IS COMMITED TO CRUELTY-FREE AND VEGAN1 BEAUTY.

» Making StyleSign a proud member of PETA's ‘Beauty Without Bunnies Program’, PETA acknowledges that none of our products or ingredients are tested on animals.
» PETA also approves that StyleSign is not using any ingredients of animal origin.

1 No animal-derived ingredients

PROTECTION THAT LASTS AS LONG AS THE STYLE

an underwater landscape with wavy seaweed which symbolizes the goldwell new marine bamboo technology

NEW MARINE BAMBOO TECHNOLOGY.

We harness the power of Marine Bamboo, a natural ingredient that thrives due to its flexibility to move with the ocean currents, its resistance to UV and its structural strength.

We combine these unique characteristics with product specific styling actives in our new StyleSign into a high-performing, professional product line that offers protection against oxidation, styling and environmental stressors.

How to use

a thumbnail for youtube which shows the goldwell education plus video series for stylesign

GOLDWELL EDUCATION PLUS ON YOUTUBE.

Explore a world of captivating StyleSign videos showcasing an array of styles, along with detailed tutorials on how achieve your desired looks.
 

a smartphone with a screenshot of the education plus app with labels of apple app store and google play store

GOLDWELL EDUCATION PLUS APP

Visit our Education Plus App to get more in-depth information and usage tips on our new StyleSign.
 

THE STYLE YOU KNOW AND TRUST

a package of goldwell stylesign curl control and defining cream on a white background

CURL CONTROL
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DEFINING CREAM

a package of goldwell stylesign curl splash and bundling gel on a white background

CURL SPLASH
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BUNDLING GEL

a package of goldwell stylesign softwaver and lightweight fluid on a white background

SOFTWAVER
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LIGHTWEIGHT FLUID

a package of goldwell stylesign crystal turn and high-shine gel wax on a white background

CRYSTAL TURN
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HIGH-SHINE GEL WAX

Goldwell is part of Kao Salon Division.

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Making life beautiful for salons, stylists and their clients.

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