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ELUMEN PLAY
PRESS PLAY TO START.
Semi-permanent color. Maximum versatility.
BENEFITS
Compact assortment.
With up to 100% fading on tone.
Lasts up to 10-15 washes.*
8 out of 10 stylists perceive an improved hair structure.**
83% rate the shine better than a leading competitor.**
More than 60% rate the hair feel after coloration with Elumen Play better
than leading competitors.**
60% of stylists rate the color brilliance better than leading competitors.**
NEW METALLICS
YOUR PLAYGROUND JUST GOT BIGGER.
17 SHADES
COLORFUL. MIX & MATCH.
THE METALLICS
THE PURES
THE PASTELS
ASSORTMENT
SUPPORT PRODUCTS.
ELUMEN PLAY HAIR COLOR
Elumen Play is a ready to use true semi-permanent color.
No developer required.
ELUMEN PLAY ERASER
The Eraser is designed to remove every shade of Elumen Play
on pre-lightened hair, up to 100 %***
It allows you to create a clear canvas for your creative work
and gives your client flexibility to easily play again.
TECHNOLOGY
HDmax Technology
A system of specially-selected direct dyes are designed to fade on tone.
Creates extraordinary intensity by sitting both on the outer
and inner levels of the cuticle layer.
Shine & Care Technology
Gives outstanding color shine, brilliance and hair that is
healthy-looking (Glow Effect).
UNLIMITED CREATIVITY. 2 EASY STEPS.
1. GET CREATIVE. GO PLAY.
MIX, APPLY & TIME.
2. RINSE. LATHER. CARE.
MATCHING ELUMEN PRODUCTS
LET IT STAY. OR LET IT GO.
CONTACT
For further information please contact your Goldwell representative.
*Depending on shade and hair structure
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.