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THE MYTH ABOUT SULFATES

The term Sulfate is related to Lauryl Sulfate and Sodium Laureth Sulfate.

Sodium Lauryl Sulfate and Sodium Laureth Sulfate are both surfactants, derived from coconut oil. Both are surfactants used in shampoos, shower gels and tooth pastes for cleansing.

Both have a long history of safe use in a variety of consumer personal care products. Sodium Lauryl Sulfate is used for its detergency and foaming ability. Sodium Laureth Sulfates are milder on the skin however do not provide as much foam as Sodium Lauryl Sulfate. Many shampoos use a combination of surfactants to deliver optimal cleansing while maintaining a proper mildness for consumer use.

myth sulfates screen 01

COMPARISON SULFATE-CONTAINING

In comparison with a sulfate-containing product, Kao technology keeps the higher color retention.*

myth sulfates screen 02

COMPARISON SULFATE-FREE

In comparison with a sulfate-free product, Kao technology also keeps the higher color retention.*

*Tests were conducted with a Color Shampoo containing the Kao Technology surfactant system against another professional Sulfate brand and a professional Sulfate-free brand.

Learn more about Chemical Backgrounds here.

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