ELUMEN & ELUMEN CARE
ELUMEN
NON-OXIDATIVE PERMANENT HAIR COLOR
Offer perfect long-lasting color results without oxidation and without ammonia
Up to 76% more color intensity compared to oxidising permanent hair colors*
Up to 37% more shine compared to an intensive toner**
* Based on a Chroma measurement on level 10 hair when compared to conventional oxidising colors of salon-exclusive competitors. ** Measured on NG@6 and compared to demi-permanent hair colors fo leading salon-exclusive competitors.
PREPARATION
Apply Elumen Prepare to bleached and/or highlifted hair to improve color intensity and durability.
APPLICATION
Apply Elumen Color accurately using brush and bowl or the Elumen Applicator Bottle. Remove any skin stains using Elumen Clean.
POST-CARE & STYLING
Finish the Elumen Service with Elumen Wash and Elumen Lock to extend the durability of the Elumen color. To reduce the brightness or re-move the Elumen shade use Elumen Return.
MAINTENANCE
Recommend Elumen Wash, Elumen Care and Elumen Treat to maintain the stunning Elumen results.
Services:
Apply Elumen for brilliance, color directions and vibrant reflects
Apply Elumen on bleached or highlifted hair to increase color intensity and durability; the lighter the level the more intense Elumen colors will appear
Apply Elumen Clear on any hair (color-treated or natural) to boost the glossiness and improve the healthy appearance
How to use
Hair: Dry
Hair: Towel Dry
Apply With Brush
Apply With Applicator
Without Heat
With Heat
Rinse
Apply Wash
Hair: Towel-Dry
Apply Lock
At the basin
Rinse
Care Product
Home Care
SPECIAL TIPS
All Elumen shades are intermixable and suitable for all techniques
Depending on the service, Elumen can be applied onto dry or towel-dry hair
It is not compulsory to use Elumen Lock when working with Elumen Light shades on bleached or highlifted hair
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.