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NEWS & EVENTI

white woman with long blonde hair, which stands in front of a clean grey background looking into the camera

THE NEW GOLDWELL SERIES

Ride or dye

In this vibrant new series on the Goldwell Education Plus YouTube channel, hosts and 'Ride or Dye' partners-in-crime Jools Purchase and Salomé de Wet dive deep into the world of hair color and styling. Join them for entertaining salon sessions showcasing the latest hair coloring and hairstyling trends and techniques, expert insights into the challenges of salon life, and a heavy dose of humor and spontaneity.
After all, when it comes to bold hair, it´s always Ride or Dye - because some colors are simply too good to live without.
 

white woman with long blonde hair, which stands in front of a clean grey background looking into the camera

SET THE TONE 2025

ORANGE GLOW - IL COLORE DELL'ANNO 2025

Scopri il futuro della moda capelli con la campagna di Goldwell 2025, Set TheTone. Curata dagli esperti di trend insieme al team creativo di Set the Tone, questa campagna presenta il Colore dell'Anno "Orange Glow" e continua con tre ulteriori trend stagionali. Resta sulla cresta dell'onda con l'inimitabile e vera eccellenza del colore Goldwell e lascia libera la tua creatività.

 

white woman with long blonde hair, which stands in front of a clean grey background looking into the camera

STYLESIGN - YOUR PARTNER IN STYLE

ANY HAIR. ANY LOOK.

From coarse to fine, straight to curly, and everything in between. With StyleSign you can focus on creating head-turning looks you desire, feeling confident your styling products will deliver. Always.

DIFFERENT HAIR. DIFFERENT LOOKS. ALWAYS STYLESIGN.
 

white woman with long blonde hair, which stands in front of a clean grey background looking into the camera

BLONDE YOUR WAY.

CHAI BLENDING A BLONDE BEAUTY INFUSION.

The right color can lift more than just spirits. It has an amazing effect on skin tone, facial features and confidence—like a personalized blonde beauty infusion. Chai blending hair color delivers effortlessly natural, multidimensional beige color results that highlight authentic beauty and inspire a feeling of radiance.  
 

Two women with brown and red hair, using products from the Goldwell Muted Collection, standing in front of a grey background.

UNIQUE COLORS, UNIQUE YOU.

YOUR EXPERTISE. YOUR CRAFT. YOUR PASSION.

Create custom color looks for your clients which range from subtle to bold. Always stay on top of cutting-edge styles with the annual trend-inspired color collection from Goldwell. This year, featuring the Iconic Muted Collection including six new Topchic Zero shades.
 

Woman with dark wavy hair wearing a white blouse in front of bright background

NEWANCE BY TOPCHIC – FASHION
GLAM DARKS

GLAMOROUSLY DARK. CAPTIVATINGLY CONFIDENT.

Incredibly elegant cool dark colors with a unique, clear, sharp reflection, high shine, transparency and beautiful smooth fading pattern.
 

A woman with blonde straight hair used goldwell elumen dying products on a grey background.

TRASFORMA L'ORDINARIO. RIPENSA IL COLORE. 

Con Elumen, la tua passione e abilità possono raggiungere nuove dimensioni di versatilità. Trova la tonalità perfetta per ogni esigenza, da quelle più audaci e fantasiose ai toni naturali fino alla copertura efficace dei grig
 

a red hair woman with beautiful long hair who used goldwell hair products

IL TUO STYLING PERFETTO CON IL NUOVO E MIGLIORATO STYLESIGN.

Crea e immagina tutti gli styling con semplicità. Velocemente e senza sforzo - con la nostra linea StyleSign puoi portare i look al livello successivo e creare styling che durano a lungo.  
 

four diverse woman with different hair colors and lenghts, which stand side by side and close to each other looking into the camera while standing in front of a clean grey background

STYLESIGN    

YOUR PARTNER IN STYLEANY HAIR. ANY LOOK.
 
From coarse to fine, straight to curly, andeverything in between. With StyleSign you can focus on creatinghead-turning looks you desire, feeling confidentyour styling products will deliver. Always.
 
DIFFERENT HAIR. DIFFERENT LOOKS. ALWAYS STYLESIGN.
 

four diverse woman with different hair colors and lenghts, which stand side by side and close to each other looking into the camera while standing in front of a clean grey background

blonde your way.    

LA TUA ESPERIENZA. LE TUE CAPACITA'. LA TUA PASSIONE
 
Il biondo è molto più di un colore. E con il nostro estensivo portfolio colore e sistema di schiariture completo, puoi creare biondi sani all'aspetto e al tatto. Scopri la collezione Iridescent Blonde con sei nuove luminosisseme nuance Colorance.
 

Woman with red hair glancing at the camera on light grey background with the Topchic 50 years logo in the right bottom corner.

TOPCHIC

TRUE COLOR EXCELLENCE
 
Per 50 anni, Topchic ha garantito colori intensi, uniformità eccellente, una copertura superiore e la durata migliore sul mercato. Oggi, continua ad essere l'emblema dell'eccellenza del colore. Unico come te e i tuoi risultati colore
 

woman with red long straight hair looking down to the left over grey background

consAPEVOLE. INNOVATIVO. responsABILE.

TOPCHIC ZERO
 
Il nuovo arrivato della linea Topchic, senza ammoniaca, responsabile e dalla formula incredibilmente trattante

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Kao Italy S.p.A.

Via Leonida Bissolati 76 - Roma

TEL: +39 06.42745521

Goldwell is part of Kao Salon Division.

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Making life beautiful for salons, stylists and their clients.

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