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IMAGINE COLOR. NOW ELUMENATE IT.
A COMPLETELY NEW COLOR UNIVERSE OF INCREDIBLE COLOR AND BRILLIANT SHINE.
THE RESULT OF OVER TWO DECADES OF RESEARCH AND DEVELOPMENT INTO INNOVATING WITH DIRECT DYES.
Imagine the most stunning hair colors you can.
The most vivid reds, the deepest blues, the freshest greens and most fiery oranges…
And now imagine the colors glow – with reflections of brilliant light.
LET YOUR CREATIVITY SHINE
Discover the full versatility of Elumenation and create extraordinary color brilliance.
Simply choose from our various products enriched with high-performance direct dyes.
Now you can turn any color service into a brilliant one.
Mix and match the colors that suit your client best and achieve the shiniest results.
Get as creative as you choose. With Elumenated Hair Color
you open up new opportunities for extraordinary color services.
YOUR 3 WAYS TO ELUMENATED HAIR COLOR
Unique Direct Dye Technologies.
ELUMEN
PUREST ELUMENATION
• Oxidant-free color for intense
and brilliant results with exceptional shine
• Remarkable and incredible durability
• Amazing, healthy-looking hair
ELUMEN DYES
@PURE PIGMENTS
MOST CUSTOMIZABLE ELUMENATION
• High-definition direct dye additives that elevate oxidative
hair color with unprecedented vibrancy and brilliance
• Multi-dimensional shine
• Outstanding color intensity
THE HD3 COLOR TECHNOLOGY
+
OXIDATIVE DYES
LOOKS
GET READY FOR MORE INSPIRATION
Dive into the Goldwell Color World and immerse yourself in creativity,
enrich your skills and keep your knowledge up-to-date.
THE GOLDWELL EDUCATION PLUS APP
Create your individual @Elumenated Hair Color
in the Goldwell Education Plus App.
GOLDWELL EDUCATION PLUS ON YOUTUBE
This is your go-to destination for inspiration and information.
Learn everything about upcoming trends and fuel your creativity.
MAKE YOUR SALON STAND OUT
WITH GOLDWELL HAIR COLOR
Get insights from your Goldwell Sales Representative
how to boost your color business.
LIFE’S TOO SHORT FOR BORING HAIR COLOR
Say goodbye to that same old dull, damaging hair color.
Visit a Goldwell salon and speak to an expert stylist about brilliant color options
that will actually make your hair look and feel better than ever.
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.