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MAKE MORE OF YOUR MAN
Lisa Whiteman
Goldwell Global Master, UK
"HE SIGNS UP FOR A HAIRCUT. BUT HE NEEDS MORE."
EXPLOIT THE BUSINESS POTENTIAL
86 %
of men feel more attractive when they are well groomed.1a
USE YOUR OPPORTUNITIES
75 %
of men worry about greying.2
INCREASE YOUR SALES
65 %
of men say they purchase a product if it is recommended to them.1b
1 Source: Mintel 2012, Men’s Grooming and Toiletries, US, October 2012, 965 male internet users age group 18–44/ a who use toiletries/shaving products./ b recommendation from family/friends. 2 Source: Mintel 2010, Age of discontent – Grey hair tops men’s appearance concerns, UK, August 2010, British men aged 45–54.
SERVICES AND TECHNIQUES
UPGRADE FROM ‘JUST A HAIRCUT’
FIND OUT WHAT MORE YOUR MAN WANTS AND CHOOSE THE FITTING SERVICE OUT OF EVERY OPTION.
STYLING
GIVE YOUR MAN STYLE
Create his individual look and bring out the best of his new cut with men specific styling.
SCULPTED STYLE
Must have:
Dualsenses Men Power Gel.
NATURAL STYLE
Best choice:
Dualsenses Men Texture Cream Paste.
FLEXIBLE STYLE
Brand new:
Dualsenses Men Dry Styling Wax.
CARE
TAKE CARE OF YOUR MAN
Because he wants care, too.
Start in-salon to convince him with one of the men tailored services – for example the Revitalizing Massage – then recommend Dualsenses Men for at home.
REVITALIZING MASSAGE
Powerful vitalization:
Dualsenses Men Activating Scalp Tonic.
COLOR
REJUVENATE YOUR MAN
Make him feel confident with color. Show him his possibilities to complete his desired look with one of the men specific color services – for example Grey Camouflage.
GREY CAMOUFLAGE
Turn back time: Men ReShade.
ASSORTMENT AND INNOVATIONS
THE GOLDWELL MEN PORTFOLIO
100 % DEVELOPED FOR MEN ONLY, TO LOOK THEIR BEST – EVERY DAY. COMBINING SIMPLICITY, EFFECTIVENESS AND SPEED.
At home
NEW: DUALSENSES MEN
INSTANTLY PROVIDES STRONG, HEALTHY LOOKING HAIR
NEW: ANTI-DANDRUFF SHAMPOO
• Instantly fights dandruff
• Rebalances dry scalp
NEW: DRY STYLING WAX
• For natural definition with soft shine
In-Salon
UNIQUE MEN RESHADE
5-Minute grey blending for men
• Discrete and quick application at the washbasin
• No visible regrowth
SALON MARKETING
GET READY FOR SUCCESS.
TAKE THE FINAL STEP ON BECOMING YOUR CLIENTS’ FAVOURITE SALON AND INCREASE YOUR BUSINESS:
WITH THE TARGETED MARKETING SUPPORT PACKAGE.
SALON EDUCATION
"MAKE MORE OF YOUR MAN" SEMINAR
MASTER THE POSSIBILITIES FOR MEN.
WHAT'S IN IT FOR YOU:
• Learn insights on how to serve male clientele successfully
• Consultation as conversation – how to speak to him
• Innovative techniques and services bringing men packages to the next level in your salon
• Care and styling tips for holistic services
• Inspirational hands-on sessions to gain excellence and have fun
For further information and booking details please go to
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.