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- Goldwell The Red Collection Upgrade Services Overview
- Goldwell Welcome
- Goldwell Dualsenses Scalp Specialist Service
- Goldwell The Red Collection Overview
- Goldwell The Perfect Beauty Upgrade Services Overview
- Goldwell The Perfect Beauty Service Collection Overview
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- GOLDWELL
- Products
- Color
- Demi/Semi Permanent
- ELUMEN PLAY
ELUMEN PLAY
PRESS PLAY TO START.
Semi-permanent color. Maximum versatility.
BENEFITS
Compact assortment.
With up to 100% fading on tone.
Lasts up to 10-15 washes.*
8 out of 10 stylists perceive an improved hair structure.**
83% rate the shine better than a leading competitor.**
More than 60% rate the hair feel after coloration with Elumen Play better
than leading competitors.**
60% of stylists rate the color brilliance better than leading competitors.**
13 SHADES
COLORFUL. MIX & MATCH.
ASSORTMENT
SUPPORT PRODUCTS.
TECHNOLOGY
HDmax Technology
A system of specially-selected direct dyes are designed to fade on tone.
Creates extraordinary intensity by sitting both on the outer
and inner levels of the cuticle layer.
Shine & Care Technology
Gives outstanding color shine, brilliance and hair that is
healthy-looking (Glow Effect).
UNLIMITED CREATIVITY. 2 EASY STEPS.
MATCHING ELUMEN PRODUCTS
LET IT STAY. OR LET IT GO.
CONTACT
For further information please contact your Goldwell representative.
*Depending on shade and hair structure
- GOLDWELL
- Products
- Color
- Demi/Semi Permanent
- ELUMEN PLAY
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.