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FULL COLOR PORTFOLIO
TRANSFORM THE ORDINARY. RETHINK COLOR.
With Elumen, your passion and skills can open new dimensions of versatility. Find the perfect shade for every vision, from bold, imaginative choices to natural tones and effective grey coverage.
TOPCHIC
TRUE COLOR EXCELLENCE
Topchic consistently delivers intense colors, excellent evenness, ultimate durability and superior coverage. It stands for true color excellence and is as unique as you – and your color results.
conscious. progressive. responsible.
TOPCHIC ZERO
THE INCREDIBLY CARING, AMMONIA-FREE ADDITION TO TOPCHIC.
COLOR FOR EVERYONE. CREATIVITY MADE EASY.
COLORANCE IS FOR EVERYONE.
EVERY STYLIST. EVERY CLIENT. EVERY SERVICE.
It's the easiest and most versatile demi-permanent color on the market and can be used to create anything from soft hues to strong statements.
SYSTEM
UNLIMITED CREATIVITY.
Your toolbox for bringing your creative color ideas to life and designing your unique services
COLOR DIFFERENT. ELUMEN.
A paintbox to color outside the lines.
Full flexibility. Choose long lasting or semi-permanent color. And perfectly
matched color care. The original Elumenation.
MEN RESHADE
The most masculine way to blend grey. For consistently natural, transparent grey reduction without helmet effect, no visible regrowth.
@PURE PIGMENTS
@Pure Pigments marks a revolution in Goldwell hair color.
High-definition direct dye additives that elevate hair color with
unprecedented vibrancy and brilliance.
Elevate your color services with powerful dyes that open up
infinite new possibilities.
NECTAYA
Hair color without ammonia, without ammonia-odor. Nectaya enriches the hair with nurturing care creating the best basis for beautiful color results without compromising on performance.
NEW: Nectaya Enriched Naturals
MORE INFO
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.