FIERY RED SERVICE

A RED STATEMENT. STRONG AND LUXURIOUS.

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“WITH THIS COLLECTION YOU WILL BE A TRUE RED EXPERT!”

Rodica Hristu

Goldwell Global Master, North America

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CONSULTATION

CLIENT WISH:
"I love red, if it’s wild and extroverted – just like myself."

YOUR SERVICE RECOMMENDATION:
Color ignited by Topchic-@Elumenated shades.
Bold dimensions of fiery red and brilliant coppers
for the ultimate red experience!

”Ignite“, ”bold red“ and ”brilliant coppers“ are
the key words in the consultation for this service.

EXISTING SHADE:
Regrowth: 7K (virgin)
Mid-lengths and ends: 7K (virgin)

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PREPARATION

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To optimize color deposit and to equalize structural
differences use Dualsenses Color Structure Equalizer.

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APPLICATION

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FORMULAE

A Topchic:
40 ml Lotion 6 % (20 vol.) + 40 ml 7RR@RR

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FORMULAE

A* Topchic: 
40 ml Lotion 9 % (30 vol.) + 40 ml 7RR@RR

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FORMULAE

B Topchic: 
40 ml Lotion 9 % (30 vol.) + 40 ml 7OO@GK

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FORMULAE

C Topchic: 
40 ml Lotion 6 % (20 vol.) + 20 ml K Effects

flash framing technique

FLASH FRAMIN TECHNIQUE

Create surface and underneath saturation to solid hair sections around the head with diffusion.

This will provide a reflective and multi-dimensional shimmering effect on the mid-lengths and ends.

Use foils if necessary to prevent color staining.

01

Section the hair. Always apply formula A onto the regrowth as a background foundation.

02

Start at the nape. Create zig-zag sections and alternate diffusing formulae B, C and A* on the mid-lengths and ends using the Flash Framing Technique.
Work towards the front.

03

Repeat on the other side.

04

Diffuse alternating formulae A* and B on the mid-lengths and ends within the zig-zag sections around the face.
Diffuse formula C as a slice in between to create movement and dimensions.

05

At the crown apply formula A* to the mid-lengths and ends. For more dimensions
diffuse alternating formulae B and C within some sections using the Flash Framing Technique.

06

Observe processing time, then shampoo and treat with Dualsenses Color products.

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POST-CARE & STYLING

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Finish the color service with
Dualsenses Color Extra Rich Color Lock Serum.

To create this vibrant look, apply a walnut-sized
amount of StyleSign Glamour Whip onto towel-dry hair.
Blow-dry the hair. Diversify the look with StyleSign Unlimitor
and finish with StyleSign Sprayer.

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MAINTENANCE

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Recommend Dualsenses Color Extra Rich Shampoo
and 60sec Treatment to maintain
the beautiful color result.

A LITTLE EXTRA MAKES THE DIFFERENCE

Additional color and care services upgrade your salon and maximize your business.

A RED SERVICE
+ UPGRADE SERVICE
____________________________________________________________
= ADDED VALUE FOR YOU AND YOUR CLIENTS

MORE INFO

FOLLOW-UP SERVICE

To recreate this fiery red result in 4-6 weeks, perform a regrowth
retouch service with Topchic @Elumenated shade. Then intensify the
brightness by applying Colorance @Elumenated 7OO@GK mixed
with Colorance Clear as an overall toner.

PRODUCTS AS DIVERSE AS YOUR CLIENTS

Discover the Goldwell product portfolio to create perfect hair.

MORE INFO

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