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- GOLDWELL
- COLOR ZOOM 2019
- CREATIVE TEAM
THE COLOR ZOOM ‘19
CREATIVE TEAM
“STRONG CONTRASTS ENHANCED
BY SHARP CONTOURS.”
Mio Sota
GLOBAL WINNER
PARTNER CATEGORY 2017,
USA
Mio is the personification of energetic fun. Originally from Japan, she now lives in Chicago
where she is top stylist and educator at the iconic TRIO Salon.
You will always find her laughing and sharing her creative attitude,
which can be seen in all of her creations.
When she is not in the salon, Mio can be found drawing or riding her motorcycle.
“REINVENT THE CLASSICS
AND HAVE SOME FUN!”
Sascha Haseloff
GLOBAL INTERNATIONAL ARTIST,
GERMANY
Sascha believes that creativity should have no limits.
Born in Berlin, he is now Creative Director at the icono Academy and has been with Goldwell
since 2002. His passion is education and his ultimate goal is to achieve beautiful styles
that he can share with stylists around the world.
“IT’S ALL ABOUT MIXING IT UP –
EVERYTHING IS A REMIX.”
Maksim Sotnikov
GLOBAL WINNER
NEW TALENT CATEGORY 2017,
RUSSIA
Maksim is this year’s revelation in the New Talent category.
He developed his hairdressing skills at the ESTEL Academy in his hometown of Saint Petersburg.
In 2014, he joined an image studio where he developed a taste for competition.
Last year, he participated in no less than seven competitions,
which culminated in his Color Zoom Global win for New Talent.
“BOLD, POP ART
INFLUENCED COLORS.”
Agnes Westerman
GOLDWELL INTERNATIONAL ARTIST,
NETHERLANDS
Based in the Netherlands, the multi-awarded-winning Goldwell Global Master takes talent
to the next level by caring about the smallest details. She believes a great creation is all about
the perfect harmony between cut, color and shape.
Thanks to her experience with the Color Zoom Challenge,
she always has expert tips for the winners.
“IT’S A MASH-UP OF PAST,
PRESENT AND FUTURE.”
Dylan Tung
GLOBAL WINNER
CREATIVE CATEGORY 2017,
SINGAPORE
Dylan discovered his passion when he was only five years old, sweeping uphair in his aunt’s salon.
Ambitious and highly creative, he never stopped unearthing new aspects of hair design.
In 2010 he co-founded the Evolve Salon in Singapore where he crafts amazing looks with his
signature carefree twist.
FROM COMPETITION TO COLLECTION –
A CREATIVE JOURNEY
SEPTEMBER 2017
Creating the future of hair fashion.
The Color Zoom journey starts with a look at what is happening
in our world and how this is interpreted through fashion.
Our trend watchers evaluate consumer insights from around
the world. They also keep current with the influence of
shows and exhibits by today’s most inspiring artists.
Their observations mark the starting place for the creation of
the next Color Zoom Collection.
OCTOBER 2017
The new Color Zoom Creative Team is chosen.
The stage is set! The Global Color Zoom Challenge is ready
to start: all Color Zoom National Winners compete to produce
their very best work in the Global Creative, New Talent and
Partner categories. After three exciting hours of cutting,
coloring and styling, our winners are announced: Dylan Tung,
Maksim Sotnikov and Mio Sota. This is the beginning of a
once-in-a-lifetime opportunity to collaborate with Goldwell
International Artists Agnes Westerman and Sascha Haseloff
to create Goldwell’s 2019 Hair Fashion Collection.
JANUARY 2018
The inception of the Color Zoom Collection.
The newly formed Color Zoom Creative Team – three winners plus two
International Artists – meet up for the first time to collaborate in a week-long
creative workshop. Drawing inspiration from the London art gallery scene
as well as trend and fashion forecasts, they brainstorm ways to transform
the fashion trends into specific hair colors, cuts and styles. The selection
process is ongoing as they experiment on mannequins – resulting in a
daring collection featuring bold colors, sharp contours and reinvented classics
with punk influences and stylish quirks.
They decide to shake it up with the new Color Zoom Collection:
R∃MIX.
JANUARY | FEBRUARY 2018
Finding the ideal faces for the REMIX hairstyles.
The next challenge for our Color Zoom Artists is to find the
ideal models that will embody the new R
EMIX Collection.
Our Team scouted the world and selected six models
to bring the key R
EMIX features to life: bold colors,
sharp contours and strong contrasts.
FEBRUARY 2018
REMIX your reality.
The models have been selected and the
Color Zoom Creative Team meets in Berlin for the photo shoot.
It is the ultimate experience for our Creative
Team to recreate their collection. Supported by creative experts,
including international photographers,
videographers, wardrobe stylists and make-up artists,
they prepare the models to showcase the R
EMIX Collection.
MARCH-SEPTEMBER 2018
The REMIX Collection is born.
The photos are stunning! The result of long hours in
the photo studio has paid off. After selecting the
visuals which will be shared with stylists all over the world,
it’s time to create online and offline materials,
social media, and press campaigns to promote the R
EMIX
Collection and celebrate the Color Zoom Creative Team.
OCTOBER 2018
Start the REMIX.
The time has arrived! Our Creative Team is ready to
unveil the result of their journey: the presentation of the R
EMIX
Collection at the Goldwell Global Zoom Event in Toronto.
2019 will be the year of R
EMIX – break free. Escape your reality
and have some fun. Dare. Clash. Rebel.
IT’S TIME TO REMIX REALITY.
SEIZE YOUR OPPORTUNITY!
What are you waiting for? Get your Briefing Kit and be part of the excitement.
COMING SOON
- GOLDWELL
- COLOR ZOOM 2019
- CREATIVE TEAM
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.