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TRANSFORM THE ORDINARY WITH ELUMEN.

YOUR EXPERTISE. YOUR CRAFT. YOUR PASSION.

A woman with blonde straight hair used elumen dying products on a grey background looks into the camera.

Elumen offers a world of breathtaking possibilities and unmatched color brilliance. Find the perfect shade for every vision, from bold, imaginative choices to natural tones and effective grey coverage. Dare to blend, to experiment, to create. Master the interplay between various shades and undertones. Break out of conventionality. Embrace exceptionalism.

With Elumen, your passion and skills can open new dimensions of versatility. Whether you want to refresh, enhance or transform, using a single hue or a unique blend, with Elumen, each service creates something truly extraordinary.

Redefine what’s possible in the world of color.

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PERFORMANCE
MEETS GENTLENESS

GOING BEYOND COLOR CONVENTIONS

For Elumen, transforming the ordinary additionally means addressing hair health and individual client needs. Its non-oxidative, ammonia-free formula not only delivers remarkable colors, incredible shine and an exceptional brilliance, but also offers a healthy hair feel. Moreover, Elumen is your perfect choice for those with scalp sensitivity or allergies.¹

¹ Only direct dyes are used. A patch test performed by a dermatologist is still mandatory.

Four goldwell elumen hair dye products on a transparent background.

OUTSTANDING COLORS. outstanding results.

A woman with straight black hair with midnight berry highlights used goldwell elumen creative services in front of a grey background.

MIDNIGHT BERRY

Elumen Creative Service:
boost Elumen fashion shades with Elumen Pures to achieve bold result.

A woman with wavy midnight blonde hair used goldwell elumen blonde toning with elumen colds and elumen warms in front of grey background.

MIDNIGHT Blonde

Elumen Blonde Toning:
combine Elumen Warms and Cools blonde shades to create dimensional subtle looks with extraordinary shine.

ELUMEN SERVICES

REDEFINE WHAT’S POSSIBLE IN THE WORLD OF COLOR.

A woman is at the hairdressed for the goldwell elumen blonde toning service to rejuvenate her blonde hair after lifting.

ELUMEN BLONDE TONING SERVICE

To rejuvenate blonde after lifting.

A woman is at the hairdresser for the goldwell elumen full-head color service to refresh, intensify and enhance her existing hair color.

ELUMEN FULL-HEAD COLOR SERVICE

For beautiful, fashionable and natural-looking dimensional colors or to refresh, intensify or enhance the existing hair color.

A comparison of a womans black hair before and after the goldwell elumen grey covarage service.

ELUMEN GREY COVERAGE SERVICE

For up to 100% grey coverage.

A hairdresser performing the goldwell elumen creative looks & freehand technique service by dying a persons long black hair purple.

ELUMEN CREATIVE LOOKS & FREEHAND
TECHNIQUE SERVICE

For great, bold color statements.

GOLDWELL EDUCATION PLUS APP

Download the App to discover the full potential of Elumen Color services and valuable insights.

GOLDWELL EDUCATION PLUS ON YOUTUBE

Visit our YouTube channel to learn more about Elumen.

GO TO YOUTUBE

Goldwell Kao Salon Academy

KAO SALON ACADEMIES & VIRTUAL EDUCATION

Discover our color seminar offers to deepen your expertise, craft and
passion and break free of conventionality with creative hair colors.

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KAO SALON PARTNER PORTAL

Visit our shop to explore the complete ammonia-free, non-oxidative Elumen hair color range and boost your salon success with our marketing material offer - or get in touch with our sales representatives.