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- Goldwell The Red Collection Overview
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- Elumenation Services
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- INSPIRATION TEAM
- Products
- Inspiration
Elumenation – the art and science of direct dye mastery
DON’T CALL IT A COLOR. IT’S A CLASS OF ITS OWN.
Some innovations are too big for just one product.
With Elumenation we created a new category.Imagine the most stunning colors. And now imagine reflections of brilliant light in a full spectrum of vibrant colors.
Elumenation is the art of adding extraordinary color brilliance and shine to every color.After two decades of research and development with direct dyes, Goldwell has created
colors with amazing capabilities - which change the way we see color forever.
GO BEYOND WITH ELUMENATION.
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BRING THE POWER OF ELUMENATION TO YOUR SALON!
CREATE COLOR WITH AN ENTIRELY NEW CATEGORY OF HAIR COLOR SERVICES AND SET YOURSELF APART.
BOLD BRILLIANCE
ELUMEN
Oxidant-free color for intense and brilliant results with exceptional shine
Remarkable and incredible durability
Amazing, healthy-looking hair
COLOR BRILLIANCE AND COVERAGE
TOPCHIC AND COLORANCE @ELUMENATED SHADES
Ready-to-use formula
Oxidative hair color with an outer layer of Elumen reflections
Broad assortment from grey coverage to fashion for all client wishes
CUSTOMIZABLE COLOR BRILLIANCE
@PURE PIGMENTS
High-definition direct dye additives that elevate oxidative hair color with unprecedented vibrancy and brilliance
Multi-dimensional shine
Outstanding color intensity
COOL CHIC COLLECTION
COOL IS THE NEW HOT
We defined the trend colors and translated them into beautiful, wearable shades elevated by Elumenation.
Create your fashion statement.
GET READY FOR MORE INSPIRATION
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.