SERVICES THAT EMPOWER

Extraordinary reliability and performance is just the beginning. Goldwell partnership also supports you with custom service solutions to meet each salon client’s needs - from that first consultation to at-home maintenance. Goldwell products empower successful salons at every step.

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white woman with long blonde hair which stands in front of a clean grey background looking into the camera

BLONDE YOUR WAY.

CHAI BLENDING – A BLONDE BEAUTY INFUSION.

Experience blonde hair color services with creative blending for one-of-a-kind looks. Backed by an extensive lightening and toning portfolio, to create custom-blended, dimensional blondes that truly captivate. Discover new LightDimensions SilkLift Clay lightener and Colorance Gloss Tones beige shades for results made with next-level creativity. From neutral blondes and biscuit blondes to balayage warm blondes, find the perfect, tailored blonde with unique Chai Blending hair color that looks as good as they feel.

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Two women with brown and red hair, using products from the Goldwell Muted Collection, standing in front of a grey background.

UNIQUE COLORS, UNIQUE YOU.

YOUR EXPERTISE. YOUR CRAFT. YOUR PASSION.

Create custom color looks for your clients which range from subtle to bold. Always stay on top of cutting-edge styles with the annual trend-inspired color collection from Goldwell. This year, featuring the Iconic Muted Collection including six new Topchic Zero shades.

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Woman with dark wavy hair wearing a white blouse in front of bright background

NEWANCE BY TOPCHIC – FASHION
GLAM DARKS

GLAMOROUSLY DARK. CAPTIVATINGLY CONFIDENT.

Incredibly elegant cool dark colors with a unique, clear, sharp reflection, high shine, transparency and beautiful smooth fading pattern.

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A woman with blonde straight hair used goldwell elumen dying products on a grey background.

TRANSFORM THE ORDINARY. RETHINK COLOR.

With Elumen, your passion and skills can open new dimensions of versatility. Find the perfect shade for every vision, from bold, imaginative choices to natural tones and effective grey coverage.

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Two women with brown and red hair, using products from the Goldwell Muted Collection, standing in front of a grey background.

UNIQUE COLORS, UNIQUE YOU.

YOUR EXPERTISE. YOUR CRAFT. YOUR PASSION.

Create custom color looks for your clients which range from subtle to bold. Always stay on top of cutting-edge styles with the annual trend-inspired color collection from Goldwell. This year, featuring the Iconic Muted Collection including six new Topchic Zero shades.

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four diverse woman with different hair colors and lenghts, which stand side by side and close to each other looking into the camera while standing in front of a clean grey background

BLONDE YOUR WAY.

YOUR EXPERTISE. YOUR CRAFT. YOUR PASSION.

With our extensive lightening and color portfolio, you can create one-of-a-kind statement blondes. Discover the Iridescent Blonde Collection with six new luminous Colorance shades.

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Woman with grey hair smiling and glancing at her right on a shaded grey background

Grey has never looked this Gorgeous.

ALL YOU NEED TO COVER OR BEAUTIFY GREY HAIR.

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woman with red long straight hair looking down to the left over grey background

INNOVATIVE. POWERFUL. RESPONSIBLE.

TOPCHIC ZERO

THE INCREDIBLY CARING, AMMONIA-FREE ADDITION TO TOPCHIC.

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Blonde woman with straight hair and bright background.

COLOR FOR EVERYONE. CREATIVITY MADE EASY.
COLORANCE IS FOR EVERYONE.

EVERY STYLIST. EVERY CLIENT. EVERY SERVICE.

It’s the easiest and most versatile demi-permanent color on the market and can be used to create anything from soft hues to strong statements.