“CHANGE THE TEXTURE AND KEEP THE BEAUTY.”

Agnes Westerman
Goldwell Global Master, The Netherlands 

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VITENSITY

The mild-alkaline wave for long lasting movement and bounce with beautifully conditioned curls. Do your clients want a strong curl result but want to keep their hair in excellent condition at the same time? If so, Goldwell vitensity is the product for them! You will notice the difference with each perm.

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EVOLUTION

The gently high performance neutral wave. Defined lively bounce – gentle care thanks to the neutral technology.

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TOPFORM

Acclaimed quality for improved results.

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TEXTURIZER

Proven and specialized products for permanent styling. Volume, fullness and structure for styling that lasts for weeks.

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STRUCTURE + SHINE

REDEFINE STRAIGHT - WITH THE NEW STRUCTURE + SHINE

Help your clients overcome the risk of daily straightening iron usage.
Straightened hair has never been more beautiful.

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STRUCTURE + SHINE

REDEFINE TEXTURE – WITH NEW STRUCTURE + SHINE

Natural waves or straight hair?
Textured hair has never been more beautiful.

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SYSTEM

Supporting products for optimum wave results. System products for the pre, interim and post treatment with permanent waves featuring an integrated moisture complex.

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