With Elumen, your passion and skills can open new dimensions of versatility. Find the perfect shade for every vision, from bold, imaginative choices to natural tones and effective grey coverage.
TRUE COLOR EXCELLENCE
Topchic consistently delivers intense colors, excellent evenness, ultimate durability and superior coverage. It stands for true color excellence and is as unique as you – and your color results.
TOPCHIC ZERO
THE INCREDIBLY CARING, AMMONIA-FREE ADDITION TO TOPCHIC.
EVERY STYLIST. EVERY CLIENT. EVERY SERVICE.
It's the easiest and most versatile demi-permanent color on the market and can be used to create anything from soft hues to strong statements.
UNLIMITED CREATIVITY.
Your toolbox for bringing your creative color ideas to life and designing your unique services
A paintbox to color outside the lines.
Full flexibility. Choose long lasting or semi-permanent color. And perfectly
matched color care. The original Elumenation.
@Pure Pigments marks a revolution in Goldwell hair color.
High-definition direct dye additives that elevate hair color with
unprecedented vibrancy and brilliance.
Elevate your color services with powerful dyes that open up
infinite new possibilities.
The most masculine way to reduce grey. For consistently natural, grey reduction with no visible regrowth.
High performance bleach. Powerful powder bleach – fast and precise. Oxycur Platin meets all bleaching service demands ranging from subtle highlights to extreme lift.
Semi-permanent color products from Goldwell for a quick, easy and effective color refreshing, color correction and/or color refinement in the salon and at home.