BRIGHTENER

 THE PERFECT FINISH FOR YOUR LIGHTENING RESULTS.

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BRIGHTER.

Soften contrasts
for the most naturally blended looks.
Or boost your lightening results with the new customizable
Power Toning service with @Pure Pigments.


BETTER.

The integrated Cool Protect Technology ensures cool results that last longer.


GOLDWELL’S BEST LIGHTENING LINE-UP EVER

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ASSORTMENT

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BRIGHTENER NATURAL

Controlled lifting cream for levels 7-9.

• Soften contrasts
• Power tone in combination with @Pure Pigments
 
Up to 1,5 levels of lift.

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BRIGHTENER SILVER

Controlled lifting cream for levels 5-7.

• Soften contrasts

Up to 1,5 levels of lift.

RELATED PRODUCTS

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silklift

The healthiest hair feel now comes with
a stronger performance.*
 
*Compared to leading competitors.
 

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Soft color

Gentle semi-permanent foam toner to refine and maintain your toning results.
 
It eliminates unwanted tones in just a few minutes and provides you with cool, long-lasting results – even at home. 
 

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oxycur platin

The strongest lifting performance at full speed.*
 
*Within the LightDimensions range.
 


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kao salon partner portal

Shop Goldwell's superior lightening line-up with
cutting-edge technologies.
 

GOLDWELL SALON FINDER

You deserve the best service and amazing results created just for you.
Search for your nearest Goldwell salon. 

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