- Brand
- Services
- Salon Success
- Goldwell Medway’s b.Luxe Salon Sponsors International Hairdressing
- Goldwell Special Earth Day
- Goldwell Signatures Salon finds smart formula
- Goldwell Titanium Salons
- Goldwell Celestial Runs: A Full- Court Press to Increase Bookings
- Goldwell l’Etoile shows how many ways to give
- Goldwell Rumors Salon and Spa
- KAO Salon Alliance
- Goldwell Marketing Support
- Goldwell Pass it on! Referral Program
- Goldwell ID Salon Owner Lori Panarello
- Goldwell Green Circle Salons
- Goldwell Tips to Survive the Holidays
- Goldwell Meet Your Stylist
- Goldwell ID Salon celebrates new space
- Illusions Salon
- Goldwell One by one, add ons-add up
- Education
- Goldwell The Perfect Beauty Service Collection Overview
- Goldwell COLOR BOOSTING SERVICE
- Goldwell @Pure Pigments Overview
- Goldwell COLOR MORPHING SERVICE
- Goldwell COLOR WASHING SERVICE
- Goldwell COLOR COOLING SERVICE
- Dualsenses Scalp Specialist Service
- Goldwell Welcome
- Goldwell Elumen Services Overview
- Goldwell The Red Collection Overview
- Goldwell The Perfect Beauty Upgrade Services Overview
- Education Offers
- Elumenation Services
- Global Event
- INSPIRATION TEAM
- Products
- Inspiration
BRIGHTENER
THE PERFECT FINISH FOR YOUR LIGHTENING RESULTS.
BRIGHTER.
Soften contrasts for the most naturally blended looks.
Or boost your lightening results with the new customizable
Power Toning service with @Pure Pigments.
BETTER.
The integrated Cool Protect Technology ensures cool results that last longer.
GOLDWELL’S BEST LIGHTENING LINE-UP EVER
ASSORTMENT
BRIGHTENER NATURAL
Controlled lifting cream for levels 7-9.
• Soften contrasts
• Power tone in combination with @Pure Pigments
Up to 1,5 levels of lift.
BRIGHTENER SILVER
Controlled lifting cream for levels 5-7.
• Soften contrasts
Up to 1,5 levels of lift.
RELATED PRODUCTS
silklift
The healthiest hair feel now comes with
a stronger performance.*
*Compared to leading competitors.
Soft color
Gentle semi-permanent foam toner to refine and maintain your toning results.
It eliminates unwanted tones in just a few minutes and provides you with cool, long-lasting results – even at home.
oxycur platin
The strongest lifting performance at full speed.*
*Within the LightDimensions range.
kao salon partner portal
Shop Goldwell's superior lightening line-up with
cutting-edge technologies.
GOLDWELL SALON FINDER
You deserve the best service and amazing results created just for you.
Search for your nearest Goldwell salon.
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.