Orange Glow – the Color of the Year 2025.
Unveil the future of hair fashion with Goldwell’s 2025 trend campaign, Set The Tone. Curated by trend experts, together with the Set the Tone Creative Team, this campaign introduces the Color of the Year ‘Orange Glow’ followed by three inspiring seasonal trends. Stay ahead of the curve with Goldwell’s unmatched True Color Excellence, and let your creativity thrive.
THE NEW GOLDWELL SERIES
In this vibrant new series on the Goldwell Education Plus YouTube channel, hosts and 'Ride or Dye' partners-in-crime Jools Purchase and Salomé de Wet dive deep into the world of hair color and styling. Join them for entertaining salon sessions showcasing the latest hair coloring and hairstyling trends and techniques, expert insights into the challenges of salon life, and a heavy dose of humor and spontaneity.
After all, when it comes to bold hair, it´s always Ride or Dye - because some colors are simply too good to live without.
YOUR EXPERTISE. YOUR CRAFT. YOUR PASSION.
Create custom color looks for your clients which range from subtle to bold. Always stay on top of cutting-edge styles with the annual trend-inspired color collection from Goldwell. This year, featuring the Iconic Muted Collection including six new Topchic Zero shades.
With Elumen, your passion and skills can open new dimensions of versatility. Find the perfect shade for every vision, from bold, imaginative choices to natural tones and effective grey coverage.
Create and reimagine styles with ease. Instantly and effortlessly – with our best
StyleSign yet, you can easily elevate every look and create lasting styles.
YOUR EXPERTISE. YOUR CRAFT. YOUR PASSION.
Blonde is so much more than just a color. And with our extensive lightening and color portfolio, you can create one-of-a-kind statement blondes with a healthy hair look and feel. Meet the Iridescent Blonde Collection with six new luminous Colorance shades.
TRUE COLOR EXCELLENCE
For 50 years, Topchic has consistently delivered intense colors, excellent evenness, ultimate durability and superior coverage. Today, it continues to stand for true color excellence and is as unique as you – and your color results.
TOPCHIC ZERO
THE INCREDIBLY CARING, AMMONIA-FREE ADDITION TO TOPCHIC.
The latest innovations in combination with the best educated stylists, Goldwell offers salon exclusive products and innovative services that guarantee stunning hair and outstanding looks.