NEWS + EVENTS

white woman with long blonde hair, which stands in front of a clean grey background looking into the camera

SET THE TONE 2025

Orange Glow – the Color of the Year 2025.

Unveil the future of hair fashion with Goldwell’s 2025 trend campaign, Set The Tone. Curated by trend experts, together with the Set the Tone Creative Team, this campaign introduces the Color of the Year ‘Orange Glow’ followed by three inspiring seasonal trends. Stay ahead of the curve with Goldwell’s unmatched True Color Excellence, and let your creativity thrive.

DISCOVER MORE

white woman with long blonde hair, which stands in front of a clean grey background looking into the camera

BLONDE YOUR WAY.

CHAI BLENDING A BLONDE BEAUTY INFUSION.

The right color can lift more than just spirits. It has an amazing effect on skin tone, facial features and confidence—like a personalized blonde beauty infusion. Chai blending hair color delivers effortlessly natural, multidimensional beige color results that highlight authentic beauty and inspire a feeling of radiance.

DISCOVER MORE

Two women with brown and red hair, using products from the Goldwell Muted Collection, standing in front of a grey background.

UNIQUE COLORS, UNIQUE YOU.

YOUR EXPERTISE. YOUR CRAFT. YOUR PASSION.

Create custom color looks for your clients which range from subtle to bold. Always stay on top of cutting-edge styles with the annual trend-inspired color collection from Goldwell. This year, featuring the Iconic Muted Collection including six new Topchic Zero shades.

DISCOVER MORE

A woman with blonde straight hair used goldwell elumen dying products on a grey background.

TRANSFORM THE ORDINARY. RETHINK COLOR.

With Elumen, your passion and skills can open new dimensions of versatility. Find the perfect shade for every vision, from bold, imaginative choices to natural tones and effective grey coverage.

DISCOVER elumen

a red hair woman with beautiful long hair who used goldwell hair products

STYLE-ASSURED WITH THE NEW AND IMPROVED
Stylesign.

Create and reimagine styles with ease. Instantly and effortlessly – with our best
StyleSign yet, you can easily elevate every look and create lasting styles.

DISCOVER MORE

four diverse woman with different hair colors and lenghts, which stand side by side and close to each other looking into the camera while standing in front of a clean grey background

blonde your way.

YOUR EXPERTISE. YOUR CRAFT. YOUR PASSION.

Blonde is so much more than just a color. And with our extensive lightening and color portfolio, you can create one-of-a-kind statement blondes with a healthy hair look and feel. Meet the Iridescent Blonde Collection with six new luminous Colorance shades.

DISCOVER

Woman with red hair glancing at the camera on light grey background with the Topchic 50 years logo in the right bottom corner.

TOPCHIC

TRUE COLOR EXCELLENCE

For 50 years, Topchic has consistently delivered intense colors, excellent evenness, ultimate durability and superior coverage. Today, it continues to stand for true color excellence and is as unique as you – and your color results.

DISCOVER MORE

woman with red long straight hair looking down to the left over grey background

INNOVATIVE. pOWERFUL. responsible.

TOPCHIC ZERO

THE INCREDIBLY CARING, AMMONIA-FREE ADDITION TO TOPCHIC.

DISCOVER MORE

Blonde woman with straight hair and bright background.

COLOR FOR EVERYONE. CREATIVITY MADE EASY.
COLORANCE IS FOR EVERYONE.

EVERY STYLIST. EVERY CLIENT. EVERY SERVICE.

It's the easiest and most versatile demi-permanent color on the market and can be used to create anything from soft hues to strong statements.

discover more

GW-LightDimensions-WII_News-Events-M-Teaser

LIGHTENING UNLIMITED

Goldwell is introducing two new family members to the LightDimensions portfolio to provide our most customizable lightening line up ever – meet the new Oxycur Platin and Soft Color.

discover more

GO GOLDWELL
why goldwell is always THE BEST CHOICE

The latest innovations in combination with the best educated stylists, Goldwell offers salon exclusive products and innovative services that guarantee stunning hair and outstanding looks.