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NEWS + EVENTS

white woman with long blonde hair, which stands in front of a clean grey background looking into the camera

THE NEW GOLDWELL SERIES

Ride or dye

In this vibrant new series on the Goldwell Education Plus YouTube channel, hosts and 'Ride or Dye' partners-in-crime Jools Purchase and Salomé de Wet dive deep into the world of hair color and styling. Join them for entertaining salon sessions showcasing the latest hair coloring and hairstyling trends and techniques, expert insights into the challenges of salon life, and a heavy dose of humor and spontaneity.
After all, when it comes to bold hair, it´s always Ride or Dye - because some colors are simply too good to live without.
 

white woman with long blonde hair, which stands in front of a clean grey background looking into the camera

STYLESIGN - YOUR PARTNER IN STYLE

ANY HAIR. ANY LOOK.

From coarse to fine, straight to curly, and everything in between. With StyleSign you can focus on creating head-turning looks you desire, feeling confident your styling products will deliver. Always.

DIFFERENT HAIR. DIFFERENT LOOKS. ALWAYS STYLESIGN.
 

white woman with long blonde hair, which stands in front of a clean grey background looking into the camera

BLONDE YOUR WAY.

CHAI BLENDING A BLONDE BEAUTY INFUSION.

The right color can lift more than just spirits. It has an amazing effect on skin tone, facial features and confidence—like a personalized blonde beauty infusion. Chai blending hair color delivers effortlessly natural, multidimensional beige color results that highlight authentic beauty and inspire a feeling of radiance.  
 

Two women with brown and red hair, using products from the Goldwell Muted Collection, standing in front of a grey background.

UNIQUE COLORS, UNIQUE YOU.

YOUR EXPERTISE. YOUR CRAFT. YOUR PASSION.

Create custom color looks for your clients which range from subtle to bold. Always stay on top of cutting-edge styles with the annual trend-inspired color collection from Goldwell. This year, featuring the Iconic Muted Collection including six new Topchic Zero shades.
 

Woman with dark wavy hair wearing a white blouse in front of bright background

NEWANCE BY TOPCHIC – FASHION
GLAM DARKS

GLAMOROUSLY DARK. CAPTIVATINGLY CONFIDENT.

Incredibly elegant cool dark colors with a unique, clear, sharp reflection, high shine, transparency and beautiful smooth fading pattern.
 

A woman with blonde straight hair used goldwell elumen dying products on a grey background.

TRANSFORM THE ORDINARY. RETHINK COLOR.

With Elumen, your passion and skills can open new dimensions of versatility. Find the perfect shade for every vision, from bold, imaginative choices to natural tones and effective grey coverage.
 

a red hair woman with beautiful long hair who used goldwell hair products

STYLE-ASSURED WITH THE NEW AND IMPROVED
Stylesign. 

Create and reimagine styles with ease. Instantly and effortlessly – with our best
StyleSign yet, you can easily elevate every look and create lasting styles.  
 

four diverse woman with different hair colors and lenghts, which stand side by side and close to each other looking into the camera while standing in front of a clean grey background

STYLESIGN    

YOUR PARTNER IN STYLEANY HAIR. ANY LOOK.
 
From coarse to fine, straight to curly, andeverything in between. With StyleSign you can focus on creatinghead-turning looks you desire, feeling confidentyour styling products will deliver. Always.
 
DIFFERENT HAIR. DIFFERENT LOOKS. ALWAYS STYLESIGN.
 

four diverse woman with different hair colors and lenghts, which stand side by side and close to each other looking into the camera while standing in front of a clean grey background

blonde your way.    

YOUR PARTNER IN STYLEANY HAIR. ANY LOOK.
 
From coarse to fine, straight to curly, andeverything in between. With StyleSign you can focus on creatinghead-turning looks you desire, feeling confidentyour styling products will deliver. Always.
 
DIFFERENT HAIR. DIFFERENT LOOKS. ALWAYS STYLESIGN.
 

Woman with red hair glancing at the camera on light grey background with the Topchic 50 years logo in the right bottom corner.

TOPCHIC

TRUE COLOR EXCELLENCE
 
For 50 years, Topchic has consistently delivered intense colors, excellent evenness, ultimate durability and superior coverage. Today, it continues to stand for true color excellence and is as unique as you – and your color results.
 

woman with red long straight hair looking down to the left over grey background

INNOVATIVE. pOWERFUL. responsible.

TOPCHIC ZERO
 
THE INCREDIBLY CARING, AMMONIA-FREE ADDITION TO TOPCHIC.
 

Blonde woman with straight hair and bright background.

COLOR FOR EVERYONE. CREATIVITY MADE EASY.
COLORANCE IS FOR EVERYONE.

EVERY STYLIST. EVERY CLIENT. EVERY SERVICE.
 
It's the easiest and most versatile demi-permanent color on the market and can be used to create anything from soft hues to strong statements.
 

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LIGHTENING UNLIMITED

Goldwell is introducing two new family members to the LightDimensions portfolio to  provide our most customizable lightening line up ever – meet the new Oxycur Platin and Soft Color.
 

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GO GOLDWELL
why goldwell is always THE BEST CHOICE

The latest innovations in combination with the best educated stylists, Goldwell offers salon exclusive products and innovative services that guarantee stunning hair and outstanding looks.
 

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TEL: 800-333-2442
MONDAY   9:00AM - 5:00PM
TUES-FRI  9:00AM - 6:00PM

Goldwell is part of Kao Salon Division.

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Making life beautiful for salons, stylists and their clients.

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