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- Goldwell Medway’s b.Luxe Salon Sponsors International Hairdressing
- Goldwell Special Earth Day
- Goldwell Signatures Salon finds smart formula
- Goldwell Titanium Salons
- Goldwell Celestial Runs: A Full- Court Press to Increase Bookings
- Goldwell l’Etoile shows how many ways to give
- Goldwell Rumors Salon and Spa
- KAO Salon Alliance
- Goldwell Marketing Support
- Goldwell Pass it on! Referral Program
- Goldwell ID Salon Owner Lori Panarello
- Goldwell Green Circle Salons
- Goldwell Tips to Survive the Holidays
- Goldwell Meet Your Stylist
- Goldwell ID Salon celebrates new space
- Illusions Salon
- Goldwell One by one, add ons-add up
- Education
- Goldwell The Perfect Beauty Service Collection Overview
- Goldwell COLOR BOOSTING SERVICE
- Goldwell @Pure Pigments Overview
- Goldwell COLOR MORPHING SERVICE
- Goldwell COLOR WASHING SERVICE
- Goldwell COLOR COOLING SERVICE
- Dualsenses Scalp Specialist Service
- Goldwell Welcome
- Goldwell Elumen Services Overview
- Goldwell The Red Collection Overview
- Goldwell The Perfect Beauty Upgrade Services Overview
- Education Offers
- Elumenation Services
- Global Event
- INSPIRATION TEAM
- Products
- Inspiration
- Goldwell
- Education
- Color Guide
- Overview
Goldwell Service Cycle
5 Steps to perfection
It’s all about a great service experience in your salon and beyond…
Turn every salon visit into an exceptional experience – with an individual consultation, the latest techniques and high-performing professional products developed to best support your hair expertise.
Walk through the Service Cycle.
1. CONSULTATION
YOUR KEY TO SUCCESS.
Goldwell Color Card and Color Tableau
Elumen Color Card, Elumen Play Color Card
@Pure Pigments Consultation Tool
Consultation Sheet
2. PREPARATION
FOR CUSTOMIZED COLOR RESULTS.
Elumen Prepare (only for Elumen, not for
Elumen Play)
System @Pure Pigments
BondPro+
Structure Equalizer, Thickener, Hair Color Remover, Color Remover Skin
System Developer Lotions
3. APPLICATION
CREATIVE TECHNIQUES AND CLASSIC APPLICATION.
Topchic & Topchic Zero, Elumen, Elumen Play, Colorance, LightDimensions Soft Color, SilkLift, Brightener and Oxycur Platin
4. POST-CARE & STYLING
CONFIDENCE FOR OPTIMAL DURABILITY OF YOUR COLOR RESULTS.
Elumen Color Care
Dualsenses
StyleSign
5. MAINTENANCE
AT-HOME CARE
Elumen Color Care
Dualsenses & StyleSign
Soft Color
EASY-TO-USE COLOR WITH INTUITIVE SYSTEM
All shades for Goldwell color products are aligned. No matter which Goldwell brands you combine, you are assured the same results.
NUMBERING AND LETTER SYSTEM
Easy orientation within the levels and the color reflects/directions
Choose the right shades and combine the different color brands for customized in-salon services: Topchic, Topchic Zero, Colorance, LightDimensions Soft Color, and (with some differences) Elumen
Help your client to maintain the color results at home: LightDimensions Soft Color
Unique Depot Can System
» Allows clean dispensing and exact dosing
» Reseals and prevents oxidation of the color mass
» Allows simple, accurate and economical usage
» Supports professional color services
Color Can System
Color Rack
Color dispensing nozzle
» Efficient color dispensing that allows easy extraction of color in small amounts (0.1g)
» Quick and easy handling and cleaning
» Customized to fit the complete Goldwell color can assignment
» Minimal to no leftover color in the nozzle
» Ergonomic shape with optimal finger dent for tight grip
Color Dispensing Nozzle
Color Dispensing Nozzle
GOLDWELL COLOR SERVICES
Discover the Goldwell Color Services.
COLOR BALANCING
For regrowth coloring with optimal color refreshing on mid-lengths and ends with gentle hair protection. Combine Topchic or Topchic Zero for the regrowth with Colorance or Elumen for mid-lengths and ends.
COLOR CORRECTION
To counteract unwanted tones. Pre-pigmentation to enable perfect results when it comes to corrective coloring from light to darker.
LOWLIGHTS
Create natural blonde looks and give back dimension to over-highlighted hair with a one-step color process. Use Colorance Cover Plus Lowlights to create natural blonde looks and give back dimension to over-highlighted hair with a one-step coloring process.
@ELUMENATED SERVICE
Just a few drops of @Pure Pigments in your formulas will create whole new layers of shine and color, so you can enrich the tone even more, create delicate pastels or cool down warmth.
TONING SERVICES
HIGH-GLOSS SHINE SERVICE: Add beautiful shine for all hair textures with Colorance Clear or mix with any shade of Colorance. Or use the new Gloss Tones for superior shine.
TONE & REFINE SERVICE: The perfect finish to every lightening service. Tone and refine with Colorance or Colorance Gloss Tones.
BOOST & BRIGHTEN SERVICE: Colorance's extensive shade portfolio enables you to enrich any shade's color and brilliance to the max.
TOPCHIC ZERO TONING SERVICE: Choose any shade from the Topchic Zero assortment to tone and refine for extra shine and smoothness.
ELUMEN BLOND TONING: To rejuvenate clients’ blonde, use Elumen shade from level 8 to 10.
POWER TONING SERVICE
Combine @Pure Pigments with the LightDimensions Brightener Natural for beautiful blonde results.
Combine @Pure Pigments with Topchic Zero CLEAR for beautiful blonde results.
CREATIVE FREEHAND TECHNIQUES
For unlimited freehand techniques with customized color consistency use System Thickener with all Goldwell Color Brands (excl. Elumen and Colorance Gloss Tones)
Add the Elumen Thickener to any Elumen formula to create the perfect viscosity for your service.
- Goldwell
- Education
- Color Guide
- Overview
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.