- News & Events
- Brand
- Services
- Salon Success
- Goldwell Medway’s b.Luxe Salon Sponsors International Hairdressing
- Goldwell Special Earth Day
- Goldwell Signatures Salon finds smart formula
- Goldwell Titanium Salons
- Goldwell Celestial Runs: A Full- Court Press to Increase Bookings
- Goldwell l’Etoile shows how many ways to give
- Goldwell Rumors Salon and Spa
- KAO Salon Alliance
- Goldwell Marketing Support
- Goldwell Pass it on! Referral Program
- Goldwell ID Salon Owner Lori Panarello
- Goldwell Green Circle Salons
- Goldwell Tips to Survive the Holidays
- Goldwell Meet Your Stylist
- Goldwell ID Salon celebrates new space
- Illusions Salon
- Goldwell One by one, add ons-add up
- Education
- Goldwell The Perfect Beauty Service Collection Overview
- Goldwell COLOR BOOSTING SERVICE
- Goldwell @Pure Pigments Overview
- Goldwell COLOR MORPHING SERVICE
- Goldwell COLOR WASHING SERVICE
- Goldwell COLOR COOLING SERVICE
- Dualsenses Scalp Specialist Service
- Goldwell Welcome
- Goldwell Elumen Services Overview
- Goldwell The Red Collection Overview
- Goldwell The Perfect Beauty Upgrade Services Overview
- Education Offers
- Elumenation Services
- Global Event
- INSPIRATION TEAM
- Products
- Inspiration
- Goldwell
- Education
- Color Guide
- Elumen Play
ELUMEN PLAY
ELUMEN PLAY
SEMI-PERMANENT COLOR, MAXIMUM VERSATILITY
For hair color that lasts up to 10-15 washes*
Colorful shades to mix & match for maximum versatility
Extraordinary brilliance and incredible shine
For purest tones on pre-lightened hair and levels 9-10
Forget color shifting and fading on tone up to 100%
* Depending on hair structure and intensity of existing color.
ELUMEN PLAY PURES
Bright shades that fade true-to-tone
ELUMEN PLAY PASTELS
For soft shading on levels 9-10
Fades true-to-tone up to 100%
ELUMEN PLAY METALLICS
Plays with shimmer
Gives metallic effects
ELUMEN PLAY @CLEAR
Dilutes and pastelizes all Elumen Play shades
ELUMEN PLAY @BLACK
Smokes down the result
ELUMEN PLAY ERASER
Removes Elumen Play up to 100% in just one application*
Allows color flexibility
* Depending on hair structure and intensity of existing color.
1. MIX, APPLY & TIME
1. MIX, APPLY & TIME
Saturate the hair completely to ensure even coverage
Use the Elumen bowl and brush for the best application possible
Creamy consistency allows full flexibility
Leave for 30 min. without heat or 20 min. with heat
2. RINSE, LATHER & CARE
2. RINSE, LATHER & CARE
Rinse completely – without emulsifying
Follow with Elumen Shampoo
Proceed with Elumen Care product
Services:
ELUMEN PLAY BRIGHT PURE TONES
ELUMEN PLAY BLONDE TONING/PASTEL SERVICE
ELUMEN PLAY EXTRA SHINE SERVICE
ELUMEN PLAY METALLIC EFFECT SERVICE
MIX, APPLY & TIME
RINSE, LATHER & CARE
SPECIAL TIPS
· All Elumen Play shades are intermixable and suitable for all techniques
· Use the Elumen bowl and brush for the best application possible
· Remove any skin stains using Elumen Clean
· Use Elumen Play Eraser to remove the color and play again*
* Depending on hair structure and intensity of existing color.
- Goldwell
- Education
- Color Guide
- Elumen Play
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.