EQUILIBRIUM – TREND OF 2021
Hair | Color | Style presents this year's overall trend:
EQUILIBRIUM
In 2021, we look – and create – on the colorful side of life.
After the challenges of the past year and the forces that have been in constant opposition,
we all seek new rhythms and norms.
For new ways to connect and express. It’s time to set a new balance.
essentialism
ESSENTIALISM is all about stripping away excess and going back to the basics for comfort, reassurance and necessity. Let's value what is essential and let everything else go. Join us in 2021 as we find balance in harmony and what is essential. In hair, color and style.
Escapism
ESCAPISM allows us to find comfort in fantasy and nostalgia and to explore creativity in our new reality. We move from the bright pop colors of the 60s into the 70s. A time of hedonistic excess, glitter and glamour. Looking back to look forward.
COLOR COLLECTION
In 2021, color takes its cues directly from fashion.
Color trends swing between neutral grounded tones and metallic, vintage brights,
blending seamlessly together to create a harmonious balance.
ESSENTIAL NEUTRALS
The Essential Neutrals palette embraces softness at every level. True Naturals, gently elumenated with warmth. Desaturated colors, from soft darker tones to lighter hues. They have an almost pastel character.
NOSTALGIC BRIGHTS
Say goodbye to bold, pop colors, as fashion tones arrive in the form of Nostalgic Brights. Inspired by the charming retro colors of the 70s. Orange, Green and Lilac make a nostalgic comeback.
COLOR MELD EFFECT
The perfect seamless fusion of colors – no demarcation or lines. This easy, free-hand technique smoothly transitions color tones throughout the hair. Colors blend and meld together graduating color from dark to light, tone to tone or with any variety of colors!
SHAPE & TEXTURE
ESSENTIALISM means no hard lines or extreme haircuts. Shape and form navigate across voluminous forms and soft, calming shapes. Textures range across a spectrum from natural, unruly curls to soft, languid waves. The natural texture of the hair is to be encouraged and celebrated.
CARE & STYLING
Every style starts with beautifully cared-for hair. With Dualsenses, perfectly cared-for hair has never been easier or faster! Styling needs to stay flexible and not fixed. StyleSign creates signature styles that can be transformed and restyled easily.
WINNERS & ARTISTS
The new Hair | Color | Style Trend Collection was developed by winners Jackie Lim (Global New Talent), Yuujin Ho (Global Partner Colorist) and Irakli Sardalishvili (Global Creative Artist) together with Goldwell Global Creative Artists Mio Sota, Neil Barton, Agnes Westerman and Salome de Wet.
GOLDWELL EDUCATION PLUS ON YOUTUBE
See the trend come to life in video tutorials. Learn everything about how to create the new trend, get inspired and fuel your creativity on the Youtube Education Plus Channel.
How to perfectly create the new looks - it´s all in the Goldwell Education plus App
Explore the trend and learn how to create the color effects and styles. Get inspired to take your services to the next level.
KAO SALON VIRTUAL EDUCATION
Boost your creativity, enrich your skills and keep your knowledge up-to-date with our Virtual Education platforms. With inspiration, services, formulations and techniques. Wherever you are.
essentialism
ESSENTIALISM is all about stripping away excess and going back to the basics for comfort, reassurance and necessity.
Let's value what is essential and let everything else go.
Join us in 2021 as we find balance in harmony and what is essential.
In hair, color and style.
PASTEL METALLIC LILAC
A NOSTALGIC PASTEL PURPLE FULL HEAD APPLICATION
ROSÉ BLONDE COLOR MELD
A SOFT ROSÉ BLONDE AS PINK SALT MELDS INTO OVERCAST WHITE
MAGENTA OMBRÉ
CLARET RED ROOT SHADOW SHIFTS INTO A METEALLIC OMBRÉ FINISH
GREEN FROSTED PLATINUM
ESSENTIAL PLATINUM ENHANCED WITH PASTEL GREEN FROSTED ENDS
VINTAGE RED
TONING AND FREEHAND LIGHTENED ENDS CREATE A MULTI-DIMENSIONAL BALANCED RED
VINTAGE YELLOW COLOR MELD
BLONDE COLOR MELD OF YELLOW TONES FOR A NOSTALGIC VINTAGE FEEL
METALLIC PLATINUM POP
OVERCAST WHITE HARMONIOUSLY COMBINED WITH POLLIA BERRY ROOT SHADOW AND POPS OF PINK SALT
SILVERIZED ESSENTAIL GREEN
RICH REGROWTH MELDS SEEMLESSLY INTO SILVERIZED GREEN FROST TONES
FIERY ORANGE JOLT
STRETCHED REGROWTH MELDS INTO MULTI-TONAL ORANGE COLOR FOR A FIERY YET MUTED FINISH
DEEP METALLIC MAGENTA
AN ABYSS ROOT SHADOW UNRAVELS INTO A SILVERIZED MAGENTA AND LILAC FLOW
METALLIC BOYLIAGE
ESSENTIAL BOY BALAYAGE WITH PINK SALT TONING FOR A METALLIC FEEL
RICH BRUNETTE COLOR MELD
FREEHAND BALAYAGE LIGHTENING CREATES A MYSTERIOUS METALLIC COLOR MELD
MUST-HAVE CROPPER
ROOT STRETCHED CROPPER COLOR MELDS INTO MULTI-DIMENSIONAL HIGHLIGHTS
GET THE EXACT COLOR FORMULAS
Go to the essentials of ESSENTIALISM – with information and inspiration in the Goldwell Education Plus App and on the Goldwell Education Plus Youtube Channel.
escapism
Find your sweet escape with the Night Moves Couture Collection!
ESCAPISM allows us to find comfort in fantasy and nostalgia and to explore creativity in our new reality.
We move from the bright pop colors of the 60s into the 70s.
A time of hedonistic excess, glitter and glamour.
Looking back to look forward.
GOLDWELL EDUCATION PLUS
Dive into ESCAPISM with the new styles on the Goldwell Education Plus App and on the Goldwell Education Plus YouTube Channel.