SINCE 1948 A STRONG PARTNER FOR HAIRDRESSERS

A draper – no family connection to the hairdressing industry.

His vision: to build a company that focuses exclusively on hairdressers as business partners.

Hans Erich Dotter establishes a chemical factory. The business focuses on the production and sale of hair cosmetics exclusively for the stylist.

Dotter’s philosophy: Hairdresser Exclusive, Advanced, Performance with Care.

Goldwell’s very first product.

An innovative cold perm that makes the stylist’s and client’s life easier, since the thioglycolic acid technology it could be used at room temperature.

Goldwell takes its first steps into the care category with a shampoo system that’s economical in terms of dispensing and professional in terms of handling.

Goldwell moves into the styling category with Sprühgold.

Sprühgold is the no. 1 salon hairspray in Germany to this day, with advanced aerosol technology and outstanding performance.

Goldwell expands and takes its business model outside of Germany for the first time – to the United Kingdom.

Goldwell moves into the permanent color category – a fast growing segment, where Goldwell can meet stylist needs.

One of Goldwell’s greatest successes: an “air-formed” perm with
the unique “Airboy” application tool for gentle care of the hair and scalp.
Still on the market today as Topform.

The first salon-exclusive hair care and styling range.

The first complete styling range from Goldwell.

Goldwell creates the first color and lotion depot system for convenient and consistent results with 100% accuracy. 
Unique Colormat – for easy, safe and clean color application – still extraordinary today.

Goldwell crosses the Atlantic.

1.    Canada in 1979 – as a test market for North America

2.    United States of America in 1982

Goldwell innovates with new technology – an advanced computer performs hair diagnostics and covers all Goldwell color services in the salon.

For reliable results with maximum care and over 70,000 formulas.

A highly effective hair care range – “for hair like silk”.

Goldwell’s very first oxidative semi-permanent color with a pH of 6.8.

Goldwell also introduces 3 new Colorance salon services: Color Balancing, Color Perming, Mini Coloring.

Working together with salons, Goldwell introduces a co-branded hair care range.

Goldwell finds a like-minded spirit in KAO with a 75% partnership
in 1989 and 100% in 1994.

Hans Erich Dotter chooses KAO because of shared values and a commitment to keep salon exclusivity.

KAO chooses Goldwell for the same values and its professional hair expertise.

Goldwell patents the first dust-free bleaching powder on the market. Goldwell’s first bleach, Oxycur Platin was launched in 1970.

A high class premium skincare line from Goldwell.

A global care brand with patented fruit acid technology.

A true breakthrough with new technology. Goldwell introduces its expert color range with a KAO patent. Goldwell’s image profits immensely.

Goldwell launches its most important communication and image optimization measures.

2004: Trend Zoom Collection.

2007: Trend Zoom Challenge hairdresser competition.

2010: “Color Zoom” concept relaunch to focus on color
perfection.

Goldwell’s truly global styling range with KAO’s elastomer technology.

Strong, clear lightening and best gentleness.

The trend is huge: consumers want more gentle color services.

Goldwell delivers Nectaya: "nurturing ammonia-free permanent hair color” with innovative KAO technology.

Goldwell introduces the first long-lasting and customizable Keratin treatment service with an additional home care program.

Goldwell’s brand gains new focus with a new communication strategy. It’s all about “sustainable value creation at the salon through close partnership”.