Newance Fashion

ON-TREND COLORS, LIGHTER SHADE LEVELS AND EXTRA SMOKINESS

Goldwell Newance Fashion product range

Enjoy a variety of unique shades for fashionable and transparent color results:

» Luxurious shine with a smoky look
» Strong lifting ability (Level 14)
» Extra-cool hero shades
» Noticeably smoother and softer hair feel
» Extra gentleness and a pleasant smell
» Easy to use, mix, and apply
» Following Japanese trends of cool and smoky shade directions with ideal neutralizing


Lettering system and color families

GW_Newance_Fashion_Asia_Products_Shades_NeutralBrown_M-Teaser

Neutral Brown

GW_Newance_Fashion_Asia_Products_Shades_Grey_M-Teaser

Grey

GW_Newance_Fashion_JP_Products_Shades_BlueViolet_M-Teaser

Blue Violet

GW_Newance_Fashion_JP_Products_Shades_PinkViolet_M-Teaser

Pink Violet

GW_Newance_Fashion_JP_Products_Shades_RedViolet_M-Teaser

Red Violet

GW_Newance_Fashion_JP_Products_Shades_Red_M-Teaser

Red

GW_Newance_Fashion_JP_Products_Shades_Orange_M-Teaser

Orange

GW_Newance_Fashion_JP_Products_Shades_Gold_M-Teaser

Gold

GW_Newance_Fashion_JP_Products_Shades_YellowMatt_M-Teaser

Yellow MAtt

GW_Newance_Fashion_JP_Products_Shades_Matt_M-Teaser

MatT

GW_Newance_Fashion_JP_Products_Shades_BlueAsh_M-Teaser

BLue Ash

GW_Newance_Fashion_JP_Products_Shades_Ash_M-Teaser

Ash


USAGE INSTRUCTIONS

newance-fashion-usage-instructions-step-1

HAIR: Dry

Use a 2:1 Developer to color ratio for level 12, and a 3:1 ratio for level 14

Level 12 / 
Level 14

newance-fashion-usage-instructions-step-2

MIX Well &
Apply with Brush

newance-fashion-usage-instructions-step-3

Wait 30 Minutes

newance-fashion-usage-instructions-step-4

SHAMPOO

newance-fashion-usage-instructions-step-5

TREATMENT


Control Shades

» Used to increase the intensity or cool down the target shade
» 10% - 30% is the recommended amount, but using more than 30% is possible

Lightener Shades

14LT

» Decomposes melanin to increase lightness
» Especially good for customers who do not want to use bleach
» Can dilute color by mixing with target shade but still keeping the lifting power

4LT

» Works as Clear agent
» By mixing with target shade and diluting dyes, can prevent color result in damaged part from getting too dark / deep
» Up to 10% - 50% is the recommended amount, do not use more than 50%

Grey Shade

» Can be used as a target shade for smoky grey tone color (contains a Japan heritage combination of cool tones)
» As counteracting color for base hair color, Grey (gr) provides a smoky end result by neutralising the reddish or yellowish tones
» By mixing with Grey (Gr) shades, you can control vividness to achieve ideal end results
» You can enhance smokiness without changing the lightness level
» Mix up to 50% with your target color


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