Woman with dark wavy hair wearing a white blouse in front of bright background and Goldwell logo in front

FASHION. JUST LIKE YOU MEAN IT.
NEWANCE BY TOPCHIC – FASHION 

Woman with dark wavy hair in front of bright background and the text Newance Fashion in front

newance fashion

Woman with dark wavy hair wearing a white blouse in front of bright background

NEWANCE BY TOPCHIc – fashion

FASHION. JUST LIKE YOU MEAN IT.

SMOKINESS, SHINE AND ON-TREND COLORS IN RELIABLE AND EASY-TO-USE FORMULATIONS.
 

Woman with dark wavy hair wearing a white blouse in front of bright background

NEWANCE BY TOPCHIC – FASHION

FASHION. JUST LIKE YOU MEAN IT.

SMOKINESS, SHINE AND ON-TREND COLORS IN RELIABLE AND EASY-TO-USE FORMULATIONS.
 

NEWANCE BY TOPCHIC – FASHION

FASHION. JUST LIKE YOU MEAN IT.

Woman with dark wavy hair wearing a white blouse in front of bright background

With 44 trendy new shades of Newance Fashion, there’s a color and result to suit every desired look.

With the perfect blend of smokiness and ultra-luxurious shine, Newance Fashion shades are the perfect accessory for a young and modern lifestyle.
Designed and produced in Japan and fused with high-performance German technology – the dedicated composition provides brighter and lighter results that perfectly complement Asian skin complexion, and the color technology leaves hair noticeably smoother and softer.

SMOKINESS, SHINE AND ON-TREND COLORS IN RELIABLE AND EASY-TO-USE FORMULATIONS.

Goldwell Newance - Chika Isaji, Asia Regional Artist

“IF YOU WANT TO CREATE ON-TREND COLORS, THE NEW FASHION SHADES ARE THE PERFECT CHOICE FOR A CHIC LOOK.”

Chika Isaji
GOLDWELL ASIA REGIONAL ARTIST, JAPAN
 

Different Newance colors and their names

FASHION SHADES FOR EVERY STYLE


 

Goldwell Newance products in front of bright background

NEWANCE fashion

SMOKINESS, SHINE AND ON-TREND COLORS IN RELIABLE AND EASY-TO-USE FORMULATIONS.
 

Two app screens of the Goldwell Education Plus App

the GOLDWELL EDUCATION PLUS APP

Go online and learn how to create beautiful Newance Fashion color results and styles, with the Goldwell Education Plus App. Explore the full portfolio of Newance shades and take your color expertise to the next level.
 

Black and white picture of two male hair colorists dyeing a woman's hair

GOLDWELL EDUCATION PLUS ON YOUTUBE

Stay up to date with what is hot and happening on our Youtube channel. This should be your go-to destination for inspiration and information. Here you can learn everything about upcoming trends that will fuel your creativity.
 

Text saying KAO Salon Academy, KAO Salon Virtual Education, Goldwell, KMS, Oribe

KAO SALON VIRTUAL EDUCATION 

Our Virtual Education platforms cover everything about Newance Fashion so you can have creativity at your fingertips. Be inspired, up-skill yourself, and stay in the loop with what is happening – from the comfort of wherever you are.
 

WHAT'S NEW ABOUT NEWANCE?

Get in touch with a sales representatives and discover 44 fashionable new shades that will inspire your next creation.

Woman with dark wavy hair wearing a white blouse in front of bright background

NEWANCE BY TOPCHIC – fashion

FASHION. JUST LIKE YOU MEAN IT.

SMOKINESS, SHINE AND ON-TREND COLORS
IN RELIABLE AND EASY-TO-USE FORMULATIONS.
 

NEWANCE BY TOPCHIC – fashion

FASHION. JUST LIKE YOU MEAN IT.

Woman with dark wavy hair wearing a white blouse in front of bright background

The Newance by Topchic Fashion line is all about on-trend colors – lighter shade levels and extra smokiness.
Enjoy a variety of unique shades for fashionable and transparent color results:

• Luxurious shine with a smoky look

• Strong lifting ability (Level 14)

• Extra-cool hero shades

• Noticeably smoother and softer hair feel

• Extra gentleness and a pleasant smell

• Easy to use, mix and apply

• Following Japanese trends of cool and smoky shade directions with ideal neutralizing

ASSORTMENT
With 44 trendy new shades of Newance Fashion, there’s a color and result to suit every desired look.

Seven different neutral brown colors and their codes

Neutral Brown

Six different grey colors and their codes

grey

Four different blue violet colors and their codes

Blue Violet

Four different pink violet colors and their codes

Pink Violet

Three different red colors and their codes

RED

Two different gold colors and their codes

gold

Four different yellow matt colors and their codes

Yellow Matt

Five different matt colors and their codes

MATt

Five different blue ash and their codes

Blue Ash

Four different ash colors and their codes

ash

Three different lighteners and their codes

Lightener

Four different control colors and their codes

control

Goldwell Newance product in front of bright background

SMOKINESS, SHINE AND ON-TREND COLORS IN RELIABLE AND EASY-TO-USE FORMULATIONS.

Goldwell Newance product in front of bright background

SMOKINESS, SHINE AND ON-TREND COLORS IN RELIABLE AND EASY-TO-USE FORMULATIONS.

Three bottles of Goldwell Newance cream developer in front of bright background

NEWANCE FASHION SHADES TO BE USED WITH NEWANCE CREAM DEVELOPER.

TECHNOLOGY THAT MAKES A STATEMENT
 Japanese formulas and ingredients backed by Goldwell’s high-performance technology – everything you need to create the individual looks your clients love.

Animated transparent bubbles overlapping each other and smokiness control logo in the bottom right corner

DEDICATED COMPOSITION OF FASHION NUANCES

• Sophisticated on-trend shades with Japanese character
• Perfectly designed to complement Asian skin complexions with a radiant young and fresh look
• For lighter fashionable, cool, transparent results
 

SMOKINESS CONTROL

• All shades include a neutral smoky base to control the reddish and yellowish undertones of dark Asian hair
• For clear, cool and smoky color results with on-tone fading

Grey and white background with many white circles

SPECIAL HIGHLIFT TECHNOLOGY

Level 12 and 14
• Unique highlift shades with maximum lift and control in one step
• For up to 5 levels of lift on natural, untreated hair
• Specifically designed to obtain lightest results with smoky, fashionable color direction on darker Asian hair

Close up of pink flower

LOW-AMMONIA FORMULA WITH CAMELLIA SEED OIL

• Cosmetic, creamy consistency with rich care and pleasant smell for an upgraded service experience
• Provides moisture and protection for hair fibers
• Excellent smooth and soft hair feel

Animated picture of hair structure and logo of integrated protect system

INTRALIPID™

• Patented technology integrated in the Newance Cream Developers
• For improved combability and a smooth hair touch
 

Animated picture of hair structure and logo of integrated protect system

COENZYME TECHNOLOGY

• Patented technology prevents hair from damage by neutralizing free radicals
• For extraordinary brilliant color tonality, gentleness and durability
• Protects the hair during colorations
 

Animated picture of hair structure and logo of integrated protect system

EQUALIZER SYSTEM 2.0

• Combines the patented Equalizer Polymer with cuticle smoothening agents
• For a more even distribution and penetration of the color
• Equalizes structural differences to obtain excellent evenness from regrowth to ends

RELATED PRODUCTS

GW_Newance_Fashion_Related_Products_M_Teaser_2

DUALSENSES

Instant care for beautiful results you can see
and feel – for every hair type.
 

GW_Newance_Fashion_Related_Products_M_Teaser

STYLESIGN

Showcase the beauty of blonde with individual, signature styles.
 

INTERESTED IN NEWANCE?

For further information please contact your Goldwell representative.

GOLDWELL SALON FINDER

You deserve the best service and amazing results created just for you. Search for your nearest Goldwell salon.

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