NEWS + EVENTS

white woman with long blonde hair, which stands in front of a clean grey background looking into the camera

THE NEW GOLDWELL SERIES

Ride or dye

In this vibrant new series on the Goldwell Education Plus YouTube channel, hosts and 'Ride or Dye' partners-in-crime Jools Purchase and Salomé de Wet dive deep into the world of hair color and styling. Join them for entertaining salon sessions showcasing the latest hair coloring and hairstyling trends and techniques, expert insights into the challenges of salon life, and a heavy dose of humor and spontaneity.
After all, when it comes to bold hair, it´s always Ride or Dye - because some colors are simply too good to live without.
 

four diverse woman with different hair colors and lenghts, which stand side by side and close to each other looking into the camera while standing in front of a clean grey background

blonde your way.    

YOUR EXPERTISE. YOUR CRAFT. YOUR PASSION.
 
Blonde is so much more than just a color. And with our extensive lightening and color portfolio, you can create one-of-a-kind statement blondes with a healthy hair look and feel. Meet the Iridescent Blonde Collection with six new luminous Colorance shades.
 

a red hair woman with beautiful long hair who used goldwell hair products

STYLE-ASSURED WITH THE NEW AND IMPROVED
Stylesign. 

Create and reimagine styles with ease. Instantly and effortlessly – with our best
StyleSign yet, you can easily elevate every look and create lasting styles.  
 

Woman with red hair glancing at the camera on light grey background with the Topchic 50 years logo in the right bottom corner.

TOPCHIC

TRUE COLOR EXCELLENCE
 
For 50 years, Topchic has consistently delivered intense colors, excellent evenness, ultimate durability and superior coverage. Today, it continues to stand for true color excellence and is as unique as you – and your color results.
 

woman with red long straight hair looking down to the left over grey background

conscious. progressive. responsible.

TOPCHIC ZERO
 
THE INCREDIBLY CARING, AMMONIA-FREE ADDITION TO TOPCHIC.
 

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Lightening, Unlimited.
smoother. stronger. brighter. better.

Goldwell’s superior lightening range with cutting edge technologies.
 

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GO GOLDWELL
why goldwell is always THE BEST CHOICE

The latest innovations in combination with the best educated stylists, Goldwell offers salon exclusive products and innovative services that guarantee stunning hair and outstanding looks.
 

system launch 02 news events systemrange packshot

THE NEW GOLDWELL SYSTEM

Dedicated to color creativity, the Goldwell System products now
offer you everything you need to customize, enrich and perfect each
color service in one toolbox.

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