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a black haired man with a beard and a black jacket is looking straight into the camera while holding a goldwell stylesign texture product in his hands on a white background

a black haired man with a beard and a black jacket is looking straight into the camera while holding a goldwell stylesign texture product in his hands on a white background

a black haired man with a beard and a black jacket is looking straight into the camera while holding a goldwell stylesign texture product in his hands on a white background

eight goldwell stylesign texture products lined up horizontally in a row on a white background

DISCOVER
texture

The quickest way to give any style a cool, new texture – from shiny sleek to rough and disheveled looks. Create long-lasting looks with up to 72 hours of humidity resistance.

PETA_Approved_VGATP_COLOR_v1

a package of goldwell stylesign defining wax on a white background

NEW
DEFINING WAX

a package of goldwell stylesign dry texture spray on a white background


DRY TEXTURE SPRAY

a package of goldwell stylesign mattifying paste on a white background

NEW
MATTIFYING PASTE

a package of goldwell stylesign lagoom jam styling gel on a white background


LAGOOM JAM STYLING GEL

a package of goldwell stylesign roughman texturizing paste on a white background


ROUGHMAN TEXTURIZING PASTE

a package of goldwell stylesign dry spray wax on a white background


DRY SPRAY WAX

a package of goldwell stylesign shaping cream on a white background


SHAPING CREAM

a package of goldwell stylesign sea salt spray on a white background


SEA SALT SPRAY

a package of goldwell stylesign defining wax on a white background

New
DEFINING WAX

» Instant definition and lasting control, with ultra-high shine finish for up to 72 hours
» Soft texture for easy application and distribution 
 

a package of goldwell stylesign dry texture spray on a white background

DRY TEXTURE SPRAY

» Instantly adds strong texture, grip and volume while absorbing oil and creating a light matte finish
» Refreshes any style
» No visible powdery residue
 

a package of goldwell stylesign mattifying paste on a white background

New
MATTIFYING PASTE

» Instantly creates matte, textured, and tousled styles with fullness
 

a package of goldwell stylesign lagoom jam styling gel on a white background

LAGOOM JAM STYLING GEL

» Instantly provides high shine, ultra-strong hold, texture and volume for up to 72 hours
» Versatile styling for unlimited bold looks
» Use for blow-drying or hand-sculpting
» Strongest hold when used on towel-dried hair 
 

a package of goldwell stylesign roughman texturizing paste on a white background

ROUGHMAN TEXTURIZING PASTE

» Instant hold and total control for matte styles that last up to 72 hours
» Use on dry hair for maximum matte effect 
 

a package of goldwell stylesign dry spray wax on a white background

DRY SPRAY WAX

» Instantly creates high shine, undone texture with definition and strong yet flexible hold
» Versatile like a wax – simple like a finishing spray
» Perfect for creative yet precise styling and a lasting finish
» Spray and style all in one
 

a package of goldwell stylesign shaping cream on a white background

SHAPING CREAM

» Instantly creates structured looks with bold shine and strong yet flexible hold for up to 72 hours
 

a package of goldwell stylesign sea salt spray on a white background

SEA SALT SPRAY

» Instantly creates tousled out-of-the-ocean hair and enhances waves
» Adds body and moisture retention 
 

LOVE OUR NEW LOOK? THE PLANET DOES TOO.
Our StyleSign sustainability achievements

a package of goldwell stylesign bodifying mousse with two icons on a white background

Reduce

Less packaging, less waste. By switching to lightweight aluminium cans and smaller caps, we have saved over 22 tonnes of plastic1 and over
1.7 tonnes of aluminium.

1 Plastic savings per year: smaller caps >8 t, new tubes >14 t.

a package of goldwell stylesign straightening balm with one icon on a white background

reuse

Made to do more. All containers1 use up to 98% PCR in order to reuse recovered plastic instead of virgin plastic.
 
1  Except Lightweight Fluid, Smoothing Serum Spray and Bundling Gel.

various goldwell stylesign styling products in a row on a white background

RECYCLE

Designed for recycling. The new white design of the packaging not only looks good, it also helps to increase recyclability.

ClimatePartner certified product, CO2 measure reduce contribute

ALL STYLESIGN PRODUCTS ARE CO₂-COMPENSATED AND THEREFORE CLIMATE NEUTRAL1.

1 Often also called “carbon neutral”, describing the reduction and compensation of carbon emissions to zero; scientifically, “climate neutral” refers to all greenhouse gases, not only carbon dioxide.

PETA approved, Vegan, Global Animal Test Policy

STYLESIGN IS COMMITED TO CRUELTY-FREE AND VEGAN1 BEAUTY.

» Making StyleSign a proud member of PETA's ‘Beauty Without Bunnies Program’, PETA acknowledges that none of our products or ingredients are tested on animals.
» PETA also approves that StyleSign is not using any ingredients of animal origin.

1 No animal-derived ingredients

PROTECTION THAT LASTS AS LONG AS THE STYLE

an underwater landscape with wavy seaweed which symbolizes the goldwell new marine bamboo technology

NEW MARINE BAMBOO TECHNOLOGY.

We harness the power of Marine Bamboo, a natural ingredient that thrives due to its flexibility to move with the ocean currents, its resistance to UV and its structural strength.

We combine these unique characteristics with product specific styling actives in our new StyleSign into a high-performing, professional product line that offers protection against oxidation, styling and environmental stressors.

How to use

a thumbnail for youtube which shows the goldwell education plus video series for stylesign

GOLDWELL EDUCATION PLUS ON YOUTUBE.

Explore a world of captivating StyleSign videos showcasing an array of styles, along with detailed tutorials on how achieve your desired looks.
 

a smartphone with a screenshot of the education plus app with labels of apple app store and google play store

GOLDWELL EDUCATION PLUS APP

Visit our Education Plus App to get more in-depth information and usage tips on our new StyleSign.
 

THE STYLE YOU KNOW AND TRUST

a package of goldwell stylesign dry boost and dry texture spray on a white background

DRY BOOST
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DRY TEXTURE SPRAY

a package of goldwell stylesign lagoom jam and lagoom jam styling gel on a white background

LAGOOM JAM
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LAGOOM JAM STYLING GEL

a package of goldwell stylesign roughman and roughman texturizing paste on a white background

ROUGHMAN
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ROUGHMAN TEXTURIZING PASTE

a package of goldwell stylesign unlimitor and dry spray wax on a white background

UNLIMITOR
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DRY SPRAY WAX

a package of goldwell stylesign superego and shaping cream on a white background

SUPEREGO
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SHAPING CREAM

a package of goldwell stylesign texturizer and sea salt spray on a white background

TEXTURIZER
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SEA SALT SPRAY

Goldwell is part of Kao Salon Division.

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Making life beautiful for salons, stylists and their clients.

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