THE NEW ELUMEN
COLOR DIFFERENT.
EXPERIENCE A DIFFERENT WAY OF CREATING COLOR.
A different direct dye system.
Stunningly different result.
A different creative inspiration.
Trust in your own genius.
Follow your instinct.
You decide what works.
LET IT STAY. OR LET IT GO.
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.
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