ELUMEN PLAY
PRESS PLAY TO START.
Semi-permanent color. Maximum versatility.
BENEFITS
Compact assortment.
With up to 100% fading on tone.
Lasts up to 10-15 washes.*
8 out of 10 stylists perceive an improved hair structure.**
83% rate the shine better than a leading competitor.**
More than 60% rate the hair feel after coloration with Elumen Play better
than leading competitors.**
60% of stylists rate the color brilliance better than leading competitors.**
13 SHADES
COLORFUL. MIX & MATCH.
THE PURES
THE PASTELS
ASSORTMENT
SUPPORT PRODUCTS.
ELUMEN PLAY HAIR COLOR
Elumen Play is a ready to use true semi-permanent color.
No developer required.
ELUMEN PLAY ERASER
The Eraser is designed to remove every shade of Elumen Play
on pre-lightened hair, up to 100 %***
It allows you to create a clear canvas for your creative work
and gives your client flexibility to easily play again.
TECHNOLOGY
HDmax Technology
A system of specially-selected direct dyes are designed to fade on tone.
Creates extraordinary intensity by sitting both on the outer
and inner levels of the cuticle layer.
Shine & Care Technology
Gives outstanding color shine, brilliance and hair that is
healthy-looking (Glow Effect).
UNLIMITED CREATIVITY. 2 EASY STEPS.
1. GET CREATIVE. GO PLAY.
MIX, APPLY & TIME.
2. RINSE. LATHER. CARE.
MATCHING ELUMEN PRODUCTS
LET IT STAY. OR LET IT GO.
CONTACT
For further information please contact your Goldwell representative.
FIND YOUR SALON
GOLDWELL SALON FINDER
You deserve the best service and amazing results created just for you.
Search for your nearest Goldwellsalon.
*Depending on shade and hair structure
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.