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ENCHANTED SOLACE

THE SEASONAL TREND 25
 
Understanding trend evolutions means understanding the emotions that drive them. Join Goldwell, leading trend experts and top stylists as we blend your passion for artistry with our True Color Excellence. We dive into the role of color in today’s complex world and the rise of the “escapist beauty” trend. You will get to experience all of this, and more, in Enchanted Solace, Goldwell’s Colors of the Season.
 

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BLONDE YOUR WAY.

CHAI BLENDING A BLONDE BEAUTY INFUSION.

The right color can lift more than just spirits. It has an amazing effect on skin tone, facial features and confidence—like a personalized blonde beauty infusion. Chai blending hair color delivers effortlessly natural, multidimensional beige color results that highlight authentic beauty and inspire a feeling of radiance.  
 

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SET THE TONE 2025

Orange Glow – the Color of the Year 2025.

Unveil the future of hair fashion with Goldwell’s 2025 trend campaign, Set The Tone. Curated by trend experts, together with the Set the Tone Creative Team, this campaign introduces the Color of the Year ‘Orange Glow’ followed by three inspiring seasonal trends. Stay ahead of the curve with Goldwell’s unmatched True Color Excellence, and let your creativity thrive.

 

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THE NEW GOLDWELL SERIES

Ride or dye

In this vibrant new series on the Goldwell Education Plus YouTube channel, hosts and 'Ride or Dye' partners-in-crime Jools Purchase and Salomé de Wet dive deep into the world of hair color and styling. Join them for entertaining salon sessions showcasing the latest hair coloring and hairstyling trends and techniques, expert insights into the challenges of salon life, and a heavy dose of humor and spontaneity.
After all, when it comes to bold hair, it´s always Ride or Dye - because some colors are simply too good to live without.
 

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blonde your way.    

YOUR EXPERTISE. YOUR CRAFT. YOUR PASSION.
 
Blonde is so much more than just a color. And with our extensive lightening and color portfolio, you can create one-of-a-kind statement blondes with a healthy hair look and feel. Meet the Iridescent Blonde Collection with six new luminous Colorance shades.
 

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Global Creative Awards

This new competition is the next evolution of the Color Zoom Challenge - Goldwell's international trend competition. Participate in the Global Creative Awards - a brand new international competition.
 

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