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white woman with long blonde hair, which stands in front of a clean grey background looking into the camera

THE NEW GOLDWELL SERIES

Ride or dye

In this vibrant new series on the Goldwell Education Plus YouTube channel, hosts and 'Ride or Dye' partners-in-crime Jools Purchase and Salomé de Wet dive deep into the world of hair color and styling. Join them for entertaining salon sessions showcasing the latest hair coloring and hairstyling trends and techniques, expert insights into the challenges of salon life, and a heavy dose of humor and spontaneity.
After all, when it comes to bold hair, it´s always Ride or Dye - because some colors are simply too good to live without.
 

four diverse woman with different hair colors and lenghts, which stand side by side and close to each other looking into the camera while standing in front of a clean grey background

blonde your way.    

YOUR EXPERTISE. YOUR CRAFT. YOUR PASSION.
 
Blonde is so much more than just a color. And with our extensive lightening and color portfolio, you can create one-of-a-kind statement blondes with a healthy hair look and feel. Meet the Iridescent Blonde Collection with six new luminous Colorance shades.
 

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Global Creative Awards

This new competition is the next evolution of the Color Zoom Challenge - Goldwell's international trend competition. Participate in the Global Creative Awards - a brand new international competition.
 

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