Goldwell Service Cycle

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5 Steps to perfection

It’s all about a great service experience in your salon and beyond…

Turn every salon visit into an exceptional experience – with an individual consultation, the latest techniques and high-performing professional products developed to best support your hair expertise.

Walk through the Service Cycle.

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1. CONSULTATION

YOUR KEY TO SUCCESS.

Goldwell Color Card and Color Tableau

Elumen Color Card, Elumen Play Color Card

@Pure Pigments Consultation Tool

Consultation Sheet

Goldwell products used for the preparation stage of the service cycle

2. PREPARATION

FOR CUSTOMIZED COLOR RESULTS.

Elumen Prepare (only for Elumen, not for
Elumen Play)
@Pure Pigments
BondPro+
Structure Equalizer, Thickener, Hair Color Remover, Color Remover Skin
System Developer Lotions

Goldwell products used during the application stage of the service cycle

3. APPLICATION

CREATIVE TECHNIQUES AND CLASSIC APPLICATION.

Topchic & Topchic Zero, Elumen, Elumen Play, Colorance, LightDimensions Soft Color, SilkLift, Brightener and Oxycur Platin

Goldwell products used during the post-care & styling phase of the service cycle

4. POST-CARE & STYLING

CONFIDENCE FOR OPTIMAL DURABILITY OF YOUR COLOR RESULTS.

Elumen Color Care

Dualsenses

StyleSign

Goldwell products used during the maintenance phase of the service cycle

5. MAINTENANCE

CUSTOMIZED HOME CARE, STYLING AND REFRESHING PRODUCTS.

Elumen Color Care

Dualsenses & StyleSign

pH 6.8, Soft Color, Color Styling Mousse

EASY-TO-USE COLOR WITH INTUITIVE SYSTEM

All shades for Goldwell color products are aligned. No matter which Goldwell brands you combine, you are assured the same results.

NUMBERING AND LETTER SYSTEM

Easy orientation within the levels and the color reflects/directions

Choose the right shades and combine the different color brands for customized in-salon services: Topchic, Topchic Zero, Colorance, LightDimensions Soft Color, and (with some differences) Elumen

Help your client to maintain the color results at home: LightDimensions Soft Color

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Unique Depot Can System

» Allows clean dispensing and exact dosing
» Reseals and prevents oxidation of the color mass
» Allows simple, accurate and economical usage
» Supports professional color services

GW5

Color Can System

Color_Dispensing_Nozzle_22_Behind_the_Scenes_Rack_02

Color Rack

Color dispensing nozzle

» Efficient color dispensing that allows easy extraction of color in small amounts (0.1g)
» Quick and easy handling and cleaning
» Customized to fit the complete Goldwell color can assignment
» Minimal to no leftover color in the nozzle
» Ergonomic shape with optimal finger dent for tight grip

GW6

Color Dispensing Nozzle

GW7

Color Dispensing Nozzle

GOLDWELL COLOR SERVICES

Discover the Goldwell Color Services.

Goldwell Color Balancing Service products

COLOR BALANCING

For regrowth coloring with optimal color refreshing on mid length and ends with gentle hair protection. Combine Topchic or Topchic Zero for the regrowth with Colorance or Elumen for mid-lengths and ends.

Goldwell Color Correction Service products

COLOR CORRECTION

To counteract unwanted tones. Pre-pigmentation to enable perfect results when it comes to corrective coloring from light to darker.

Goldwell Lowlights Service products

LOWLIGHTS

Create natural blonde looks and give back dimension to over-highlighted hair with a one-step color process. Use Colorance Cover Plus Lowlights to create natural blonde looks and give back dimension to over-highlighted hair with a one-step coloring process.

Goldwell @Elumenated Service products

@ELUMENATED SERVICE

Just a few drops of @Pure Pigments in your formulas will create whole new layers of shine and color, so you can enrich the tone even more, create delicate pastels or cool down warmth.

Goldwell Toning Service products

TONING SERVICES

HIGH-GLOSS SHINE SERVICE: Add beautiful shine for all hair textures with Colorance Clear or mix with any shade of Colorance. Or use the new Gloss Tones for superior shine.

TONE & REFINE SERVICE: The perfect finish to every lightening service. Tone and refine with Colorance or Colorance Gloss Tones.

BOOST & BRIGHTEN SERVICE: Colorance's extensive shade portfolio enables you to enrich any shade's color and brilliance to the max.

TOPCHIC ZERO TONING SERVICE: Choose any shade from the Topchic Zero assortment to tone and refine for extra shine and smoothness.

Power Toning Service

POWER TONING SERVICE

Combine @Pure Pigments with the LightDimensions Brightener Natural for beautiful blonde results.
Combine @Pure Pigments with Topchic Zero CLEAR for beautiful blonde results.

Goldwell Creative Freehand Techniques products

CREATIVE FREEHAND TECHNIQUES

For unlimited freehand techniques with customized color consistency use System Thickener with all Goldwell Color Brands (excl. Elumen and Colorance Gloss Tones)
Add the Elumen Thickener to any Elumen formula to create the perfect viscosity for your service.

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