Use of cookies, plugins and other tracking technologies on our website
1. Description and scope of data processing
We use cookies on our website. Cookies are small text files that are assigned to the browser you are using and stored on your hard disk by means of a characteristic string, and through which certain information flows to the body that sets the cookie. Cookies cannot execute programs or transfer viruses to your computer and therefore cannot cause any damage. They serve to make the internet offer more user-friendly and effective overall, i.e., more pleasant for you. Cookies can contain data that make it possible to recognize the device used. In some cases, however, cookies only contain information about certain settings that are not personally identifiable. However, cookies cannot directly identify a user.
2. What types of cookies do we use?
With regards to the retention period, a distinction is drawn between temporary cookies (also known as "session cookies"), which are deleted as soon as you close your browser, and permanent cookies, which remain stored even after the terminal device is closed. With regards to their function, cookies are again differentiated between:
» Functional cookies: With these cookies, the website is able to provide advanced functionality and personalization. They may be set by us or by third parties whose services we use on our websites. If you do not allow these cookies, some or all of these services may not function properly.
» Strictly necessary cookies: These cookies are required for the website to function and cannot be disabled in your systems. Generally, these cookies are set only in response to actions you take that correspond to a service request, such as setting your privacy preferences, logging in, or filling out forms. You can set your browser to block these cookies or to notify you about these cookies. However, some areas of the website will not function if you do so. These cookies do not store any personal data.
» Marketing cookies: These cookies may be set by our advertising partners through our website. They may be used by these companies to profile your interests and show you relevant ads on other websites. They do not directly store personal information, but are based on a unique identification of your browser and Internet device. If you do not allow these cookies, you will experience less targeted advertising.
» Performance cookies: These cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our website. They help us answer questions about which pages are the most popular, which are the least used, and how visitors move around the site. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not be able to know when you visited our website.
3. Legal basis for data processing
Any use of cookies that is not strictly necessary for the use of this website and its services is only permitted with your express and active consent pursuant to Article 6 (1) sentence 1 lit. a GDPR. This applies in particular to the use of cookies for marketing purposes and functional cookies.
4. The cookies and modifications we use on our website
An overview of all cookies that we use on our website, including the name of the cookie, purpose, host, duration and type can be found in the cookie settings below. There you can also decide which cookies you want to allow and which not. Click on the different category headings to learn more and change the default settings.
In the following, we would like to inform you about further analysis tools and plugins that we use on our website and for which we partly require your consent. Whether consent is required, you can see in the following description of the respective service:
5. Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc ("Google"). Google Analytics uses "cookies" to help the website analyze how users use the site. The information generated by the cookie about your use of this website will be transmitted to and stored by Google on servers in the United States.
If IP anonymization is activated on this website, your IP address will be truncated within the area of the Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the entire IP address first be transferred to a Google server in the USA and truncated there. IP anonymization is active on this website.
Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.
The IP address that your browser transmits as part of Google Analytics will not be associated with any other data by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
You can also opt-out of tracking by Google Analytics with future effect by downloading and installing the Google Analytics Opt-out Browser Add on for your current web browser: http://tools.google.com/dlpage/gaoptout
6. Google Tag Manager
Google Tag Manager is used on this website. The Google Tag Manager is a solution from Google Inc. that allows companies to manage website tags via an interface.
Google Tag Manager is a solution from Google that allows us to manage website tags through one interface. Tags are small elements of code on our website that are used to, among other things, measure traffic and visitor behavior, track the impact of online advertising and social channels, deploy remarketing and audience targeting, and test and optimize our website.
The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not collect any personal data. The tool provides for the triggering of other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it remains in place for all tracking tags implemented with Google Tag Manager.
7. Facebook Pixel
Furthermore, the website uses advertising measures of Meta Platforms Inc. ("Meta"), known by the brand "Facebook". By integrating the so-called "Facebook Pixel" on our website, we can display our advertising measures ("Facebook Ads") to users of our website and the social network Facebook and measure and evaluate the success ("Conversion Tracking"). This connection of Facebook and our website is technically carried out via the "Facebook Pixel". The legal basis for the processing of your data is Art. 6 para. 1 p. 1 lit. a GDPR, i.e. the integration only takes place after your consent.
Due to the marketing tools used, your browser automatically establishes a direct connection with Meta's server when you visit our website. We have no influence on the scope and further use of the data collected by Meta through the use of this tool and therefore present you with the processes known to us: Through the integration of the Facebook pixel, Meta receives the information that you have accessed the corresponding web page of our website or clicked on an ad of ours. If you are registered with a Meta service, Meta can assign the visit to your account. Even if you are not registered with Meta or have not logged in, it is possible that the provider will learn your IP address and other identifying features and use them to create a profile.
The information collected is stored on Meta's servers, also in the USA. For these cases, the provider has, according to its own information, imposed a standard on itself that corresponds to the former EU-US Privacy Shield and has promised to comply with applicable data protection laws in the international transfer of data. We have also agreed so-called standard data protection clauses with Meta, the purpose of which is to ensure compliance with an appropriate level of data protection in the third country.
The revocation of your consent is possible at any time, without affecting the permissibility of the processing until the revocation. The easiest way to revoke is via our Consent Manager or by clicking [here]. In addition, (only logged in users) can object via the provider's function under the following link: www.facebook.com/settings/?tab=ads#_
We also use the remarketing function "Custom Audiences", which also uses the Facebook Pixel, to display interest-based advertisements when you visit our website or other websites that have also integrated the Facebook Pixel. This allows us to show you advertisements that are of interest to you in order to make our website more interesting for you and to market our offer.
8. Adobe Analytics
We use the web analytics service Adobe Analytics to analyze and regularly improve the use of our website and to make it more interesting for you as a user. We perform reach analyses, measure the success of our online marketing measures, and test procedures, for example, to test and optimize different versions of our online offering or its components.
The collected data is stored and analyzed pseudonymously. Cookies are stored on your computer for this analysis. This website uses Adobe Analytics with the settings "Before Geo-Lookup: Replace visitor's last IP octet with 0" and "Obfuscate IP-Removed", which shortens your IP address by the last octet and replaces it with a generic IP address, i.e. one that can no longer be assigned. A personal reference can thus be ruled out. The legal basis for the use of Adobe Analytics is Art. 6 para. 1 p. 1 lit. a GDPR.
The information collected in this way is stored on Adobe servers, including in the United States. In these cases, Adobe has stated that it has imposed a standard on itself that corresponds to the former EU-US Privacy Shield and has agreed to comply with applicable data protection laws when transferring data internationally. You may revoke your consent at any time without affecting the permissibility of the processing until revocation. The easiest way to revoke your consent is to use our Consent Manager.
Information about the third party provider: Adobe Systems Software Ireland Limited, Ireland, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland; privacy@adobe.com; privacy policy: www.adobe.com/de/privacy/policy.html.
9. OneTrust CMP
We use the OneTrust CMP service of OneTrust LCC (1200 Abernathy Rd NE, Building 600, Atlanta, GA 30328, USA; hereinafter "OneTrust") on our website.
The service is a so-called "cookie management tool" (also called "Consent Management Platform"), which allows us to retrieve your data protection consent to the use of technically unnecessary cookies in a legally compliant manner. For this purpose, you will be shown a so-called "cookie banner" when you access our website for the first time and you will be asked which cookies you wish to allow or not allow. Only after you have given your consent will the corresponding scripts be executed and the selected cookies set.
In order to remember your cookie selection and not show you a cookie banner again on every subpage of our website, OneTrust itself also uses cookies. For more information on the individual cookies used by OneTrust, please refer to our Cookie Management Tool. For more information about how OneTrust processes your data, please visit: https://www.onetrust.com/privacy-notice/.
