GO BEYOND
GO BEYOND WHAT’S USUAL. AND EXPECT MORE FROM GOLDWELL.
Do your hair colors need a lift? Does your styling need a boost?
Bored with creating the same looks day after day?
We have what you need. A chance to open up a whole new world of inspiration and creativity.
It’s time for you to go beyond the usual and be even more creative in your work.
Hair color takes on new dimensions with the latest @Elumenated Shades in Topchic.
In 2020, it’s time to go beyond limits and expect the unexpected.
GO BEYOND.
#GOGOLDWELL
GO BEYOND – THE LOOKS
GO BEYOND –
EDITORIAL COLLECTION 2020
The looks in this collection interpreted Goldwell’s style
statement in three different looks:
Soft Textures, Future Glam and Bold Sport. Inspire yourself!
GO BEYOND WHAT YOU’VE BEEN SEEN BEFORE
GO BEYOND COLOR CREATIVITY
Have fun with Elumen and Elumen Play! Four new shades. All metallic.So you can unleash your creativity and really have some fun. Go beyondthe Elumen you know. As always with Elumen, you will have extraordinaryshine and color brilliance.
COMING IN MARCH 2020
GO BEYOND OLD-FASHIONED
TEXTURES
We reinvented waves so you can reinvent wavy styles.
With new tools. New technology. New freedom. Discover an
entirely innovative way to make waves go beyond the usual.
COMING IN MAY 2020
GO BEYOND ORDINARY HAIR COLOR
When it comes to shine, more is more. Take your hair color services tothe next level with the new @Elumenated Topchic shades anda brand-new shade of @Pure Pigments. All inspired by cool pinks and violets.
More shine. More brilliance.
COMING IN SEPTEMBER 2020
GO BEYOND JUST ONE LOOK
Your clients live an active lifestyle – they don’t stick with just one look
every day. In 2020 Goldwell creates a variety of looks for every client –
style, restyle and transform with StyleSign. It’s beyond ordinary styling:
it’s the style at the speed of life.
BECOME A GOLDWELL INFLUENCER
Join us and experience GO BEYOND creations on social media under #GOGOLDWELL
Let’s break all the rules in 2020.
Show us how you go beyond with Goldwell and share your creativity under
#IAMGOLDWELL
GO BEYOND
#GOGOLDWELL
LOOKING FOR MORE INSPIRATION AND HOW-TOS?
Download the Education Plus App or visit our YouTube channel to discover a
smart mix of trends, How-Tos, salon services and much more.
GET IN TOUCH
For further information please contact your Goldwell representative.
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.