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MANIFESTO
COME ON AN INSPIRATIONAL JOURNEY WITH GOLDWELL
WHERE WE DEFINE TRENDS, COLORS AND STYLES TOGETHER.
OUR TRUE COLOR EXCELLENCE MEETS INSPIRATION, DEVELOPED HAND IN
HAND WITH TREND EXPERTS AND STYLISTS.
LET US INTRODUCE “SET THE TONE”,
WHERE WE CAN ELEVATE CREATIVITY TO NEW HEIGHTS.
TRUE COLOR EXCELLENCE
BY GOLDWELL.
WELCOME TO SET THE TONE 2025
Set The Tone is an annual exciting trend campaign by Goldwell created by the trend expert Jane Boddy and the Color Collective Members Jooles Purchas and Kylie Bussing together with the International Artist Agnes Westerman.
Throughout 2025, this campaign will introduce you to the Color of the Year and three seasonal trends, for your inspiration and creativity. With Set the Tone you can leverage advanced techniques
and formulas that encourage your out-of-the-box thinking and enhance your trend expertise. Stay ahead of the curve and continuously expand your expertise paired with Goldwell's True Color Excellence that only Goldwell can offer. Let your creativity thrive and set the tone for the future.
SET THE TONE CREATIVE TEAM
GET TO KNOW
Jane Boddy
GET TO KNOW
AGNES WESTERMANN
GET TO KNOW
JOOLS PURCHASE
GET TO KNOW
KYLIE BUSSING
TAKE A LOOK BEHIND THE SCENES OF OUR TREND JOURNEY
“ORANGE GLOW PERFECTLY COMBINES THE VIBRANT AND WELL-BEING CHARACTERISTIC OF ENCHANTED SOLACE, WITH THE STRONG AND INNOVATIVE SELF-EXPRESSION SPIRIT OF REBEL FUSION AS WELL AS THE GLAMOROUS APPEAL OF NOCTURNAL GLAM.”
“ORANGE GLOW CAPTURES THE SPIRIT OF 2025 - IT’S DYNAMIC AND MULTIFACETED NATURE.”
"ORANGE GLOW RADIATES A UNIQUE DYNAMIC ENERGY THAT STIMULATES OPTIMISM AND INVIGORATES THE IMAGINATION."
CHECK OUT THE SET THE TONE INTERVIEWS ABOUT ORANGE GLOW
COLOR STORY
Orange glow has a deep and vibrant spirit; it radiates rich, golden warmth and exudes luxury and depth. It evokes a lively and stimulating emotional reaction. With its complex layers, this intense orange hue warms the soul and ignites a fiery passion.
In color psychology, orange boosts creativity and enthusiasm. Orange Glow radiates this unique dynamic energy that stimulates optimism and invigorates the imagination, sparking fresh ideas and innovative thinking.
From its complex layers to its shimmering glows, this fiery shade transforms hair into a statement of warmth and vitality, inviting you to experience a heightened sense of energy and depth with this intense and invigorating shade.
COLOR PRODUCTS
Orange Glow, the Color of the Year 2025, can be created with our TOPCHIC, TOPCHIC ZERO, COLORANCE and ELUMEN products. Let's discover the formula and buy the needed products directly online.
Prepare the hair before coloring.
BEFORE
After
CARE AND STYLING STORY
The styling embraces natural textures to maximize natural volume and texture, creating a playful and energetic vibe that feels undeniably organic and spontaneous. The texture of Orange Glow can be wild with a free, airy, and feathered quality or texture is defined yet buoyant, giving it a freeform appearance that enhances the hair’s natural beauty and vitality. Feather-light, airy textures meet shapes with contemporary dynamism and modernity to beautifully frame the face in impactful, sculptural looks.
Enhance and protect vibrant shades with the Dualsenses range, offering nourishing and protective formulas for healthy-looking hair. Pair it with professional products from the StyleSign range to create unforgettable, bold styles that are made to last. Effortlessly achieve beautiful results that always Set The Tone.
CARE AND STYLING PRODUCTS
DUALSENSES
STYLESIGN
DISCOVER MORE IN OUR COLOR OF THE YEAR TREND MAGAZINE
INTERACTIVE MAGAZINE
EDUCATION
Discover our educational offer containing many Set the Tone inspirational videos on our Goldwell Education Plus Youtube Channel and much more helpful content provided in our Goldwell Education Plus App. Or check out seminars here.
AGNES ON ORANGE GLOW
Watch Agnes telling us background information about the Color of the Year Orange Glow.
THE EDUCATION PLUS YOUTUBE CHANNEL
Discover more Set the Tone 25 content on our Goldwell Education Plus YouTube Channel.
THE EDUCATION PLUS APP
Discover Orange Glow within the Goldwell Education Plus App catering inspiration and information about the stlyes, color formulars and indepth deomstrations with our 3D head models.
SEASONAL TRENDS 2025
Stay tuned for our new seasonal trends the Set the Tone Creative Team has developed for you!
COMING SOON
COMING SOON
COMING SOON
COMING SOON
COMING SOON
TREND JOURNEY
Inspired by trend experts and creative talents, Goldwell came together with others color lovers to set the tone in 2025. Jane Boddy, a leading trendexpert, did a deep dive into the world of color and style, scoping out the latest happenings for her trend forecast.
In an intensive workshop, Jane teamed up with Goldwell International Artist Agnes Westerman and Color Collective stylists Jools Purchase and Kylie Bussing, and the creativity knew no bounds. We lived and breathed the trend colors, experimenting with different shade combinations, defining mixing recommendations and techniques and conjuring up impactful hairstyles that rocked the trend colors. We picked the perfect fashion and makeup to bring our color vision to life and then put it all together for a photoshoot to flaunt the Set the Tone looks to everyone.
GET IN TOUCH
Should you have any questions, please use our contact form.
Visit our webshop to purchase the appropriate Set The Tone
Goldwell products. Discover intriguing seminars or simply find the
nearest salon.
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.
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