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UNIQUE COLORS,
UNIQUE YOU.

YOUR EXPERTISE. YOUR CRAFT. YOUR PASSION.

Two women with brown and red hair, using products from the Goldwell Muted Collection, standing in front of a grey background.

Self-expression is a part of human nature – particularly when it comes to hair. Some clients like to keep it classy, while others like to add that little bit extra. All of them want to show the world who they are and how they wish to be seen, and nothing catches the eye like Goldwell Topchic hair color.

With our permanent color portfolio, you can create custom color looks for your clients which range from subtle to bold. Live out your expertise, craft and passion by creating stunning looks.

Stay ahead of hair color trends and create stunning styles with the annual Topchic color collection.

DISCOVER OUR WORLD
OF MUTED COLORS.

A moodboard composed of various objects from nature such as marble, candles, and wood, all featuring a muted brown and beige color scheme.

PAYING HOMAGE TO NATURE’S PALETTE

A shift is sweeping through the soul of fashion and design. The trend forecasting agency Stylus unveils a growing love for muted, earthy tones. Discover a movement that touches every facet of fashion, design and architecture, including the world of permanent hair color. Enter an aesthetic world influenced by organic resources, natural landscapes, stone, clay and crystalline minerals.

A color palette showcasing the Goldwell Topchic muted hair colors collection alongside three Topchic Zero products.

THE NEW ICONIC MUTED COLLECTION.
EVERYTHING YOU NEED FOR STUNNING LOOKS.

Our latest Topchic collection embraces the spirit of the muted trend world. This carefully curated shade selection offers a natural palette that beautifully merges earthy warm and stone-grey-inspired cool tones. It also includes six brand-new shades from Topchic Zero to extend your options for grey coverage hair color. Topchic Zero is created with a vegan formula* and ammonia-free.

Combined with your unique creativity and skills, the Iconic Muted Collection gives your clients the chance to express their authentic selves with a touch of natural grace.

*no animal derived ingredients

A woman with straight brown hair, styled using Goldwell Topchic products.

AIRY BRUNETTE

Embrace the art of subtle sophistication with this natural brunette look. It's delicate ombre effect adds depth and dimension for a light and effortless look that radiates with confidence.

A woman with straight nouveau copper-colored hair, dyed with Goldwell Topchic, standing in front of a grey background.

NOUVEAU COPPER

Explore the allure of this multidimensional look that is adorned by seductive copper hues. This is a statement of elegance that is both contemporary chic and timeless.

ICONIC MUTED TECHNIQUES.
CREATIVE MUTED COLORS.

A collage featuring various objects in muted ombre shades, including wavy hair and a color gradient.

MUTED OMBRE

Ombre involves a gradual transition from one color to another, typically from darker regrowth to lighter ends. Muted Ombre techniques use colors that are close in tone and intensity to create a subtle shift in color. This technique is particularly effective with muted shades like ash brown or dusty pearl.

A collage showcasing various objects with melted color designs, including wavy hair and a color gradient background.

COLOR MELTING

Color Melting involves blending multiple colors to create a seamless transition. It’s a technique that’s often used to achieve muted shades with multidimensional effects. The colors “melt” into each other, avoiding harsh lines.

GOLDWELL EDUCATION PLUS APP

Download the Goldwell Education Plus App to discover the iconic muted techniques and new Topchic hair color collection in detail.
 

A WORLD OF COLOR,
A WORLD OF POSSIBILITIES.

We offer you a holistic color, care and styling experience. Embrace new hair color ideas and create stunning, muted looks for every occasion and client.

Three Goldwell Topchic Zero ammonia-free vegan hair color products displayed against a white background.

TOPCHIC ZERO

Explore the newest addition to the Goldwell Topchic family – Topchic Zero is incredibly caring, ammonia-free and created with a vegan formula* for natural, reliable grey coverage with up to 2x more shine.**

*no animal derived ingredients
**Versus untreated hair.
 

Three Goldwell Topchic professional hair color products displayed against a white background.

TOPCHIC

Goldwell Topchic offers professional hair color with best-in-class performance* – reliable in all dimensions with up to 100% opaque grey coverage. For natural-looking, intense color results full of brilliance.

*Based on overall performance (grey coverage, conditioning and shine) vs leading competitors.
 

A Goldwell System @Pure Pigments color product, designed to be mixed with Topchic products, displayed in front of a white background.

SYSTEM @PURE PIGMENTS

System @Pure Pigments can be mixed with any Topchic color to create long-lasting, multidimensional, high-definition color results. For exceptional color brilliance and shine.*

*Based on overall performance (grey coverage, conditioning and shine) vs leading competitors.
 

UNIQUE COLORS DESERVE
UNIQUE CARE AND STYLES.

Your muted looks deserve high-performance and proven haircare. Dualsenses covers it all – minimizing color fading with the proprietary FadeStopFormula, building up brilliance with Luminescine technology*, and keeping colors vibrant and intense with Color Revive products. And what is a great color without a great style? StyleSign is the perfect match for Goldwell color and care. Safe for both natural and color-treated hair this range helps you to effortlessly create instantly visible and touchable results – from intensely luminous to matt finishes.

Four Goldwell Dualsenses products, including Color, Color Revive, and Rich Repair, showcased against a white background.

DUALSENSES



Two Goldwell Stylesign products, the Bodifying Control Mousse and the Weightless Shine Oil, presented against a white background.

STYLESIGN



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GOLDWELL EDUCATION PLUS ON YOUTUBE

Watch our YouTube videos to learn more about the Iconic Muted collection and get inspired to pay homage to nature's palette.
 

Goldwell Kao Salon Academy

KAO SALON ACADEMIES & VIRTUAL EDUCATION

Dive into our color seminar offers and discover how you can give your clients a touch of nature's grace.

KAO SALON PARTNER PORTAL

Browse and shop the new Iconic Muted Collection and grow your salon success with cutting-edge color and more.

Get in touch with our sales representative to get more information on our Iconic Muted Collection.

GOLDWELL SALON FINDER

Locate your nearest Goldwell salon and let a professional Goldwell Stylists transform your hair with exceptional color inspired by the muted hair trend.

Goldwell is part of Kao Salon Division.

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Making life beautiful for salons, stylists and their clients.

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