Goldwell StyleSign Smooth Products

a blonde white woman with long hair is looking straight into the camera while holding a goldwell stylesign smooth product in her hands on a white background

three goldwell stylesign smooth products lined up horizontally in a row on a white background

DISCOVER
Smooth

Instantly delivers sleek smoothness and shine for all hair textures, with humidity and frizz resistance for up to 72 hours. For styles made to last.

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PETA_Approved_VGATP_COLOR_v1

a package of goldwell stylesign air-dry bb cream on a white background

NEW
AIR-DRY BB CREAM

a package of goldwell stylesign weightless shine-oil on a white background

NEW
WEIGHTLESS SHINE-OIL

a package of goldwell stylesign shine spray on a white background

SHINE SPRAY

a package of goldwell stylesign air-dry bb cream on a white background

NEW
AIR-DRY BB CREAM

» Instantly nourishes and reduces frizz for smooth, controlled and healthy-looking hair without blow-drying
» Ideal for air-drying but can also be used for blow-drying

a package of goldwell stylesign weightless shine-oil on a white background

New
WEIGHTLESS SHINE-OIL

» Instantly controls any hair texture while providing ultra-high shine and up to 72 hours of frizz control
» Seals in moisture without weighing hair down
» Enhances color luminosity and shine up to 4 times more

a package of goldwell stylesign shine spray on a white background

Shine SPRAY

» Instantly provides ultra-high shine with humidity- and frizz-protection for up to 72 hours
» Creates a silky-smooth touch and glossy lightweight finish

LOVE OUR NEW LOOK? THE PLANET DOES TOO.
Our StyleSign sustainability achievements

a package of goldwell stylesign bodifying mousse with two icons on a white background

Reduce

Less packaging, less waste. By switching to lightweight aluminium cans and smaller caps, we have saved over 22 tonnes of plastic¹ and over
1.7 tonnes of aluminium.

¹ Plastic savings per year: smaller caps >8 t, new tubes >14 t.

a package of goldwell stylesign straightening balm with one icon on a white background

reuse

Made to do more. All containers¹use up to 98% PCR in order to reuse recovered plastic instead of virgin plastic.

various goldwell stylesign styling products in a row on a white background

RECYCLE

Designed for recycling. The new white design of the packaging not only looks good, it also helps to increase recyclability.

¹ Except Lightweight Fluid, Smoothing Serum Spray and Bundling Gel.

ALL STYLESIGN PRODUCTS ARE CO₂-COMPENSATED AND THEREFORE CLIMATE NEUTRAL¹.

¹ Often also called “carbon neutral”, describing the reduction and compensation of carbon emissions to zero; scientifically, “climate neutral” refers to all greenhouse gases, not only carbon dioxide.

PETA approved, Vegan, Global Animal Test Policy

STYLESIGN IS COMMITED TO CRUELTY-FREE AND VEGAN¹ BEAUTY.

» Making StyleSign a proud member of PETA's ‘Beauty Without Bunnies Program’, PETA acknowledges that none of our products or ingredients are tested on animals.
» PETA also approves that StyleSign is not using any ingredients of animal origin.

¹ No animal-derived ingredients

PROTECTION THAT LASTS AS LONG AS THE STYLE

an underwater landscape with wavy seaweed which symbolizes the goldwell new marine bamboo technology

NEW MARINE BAMBOO TECHNOLOGY.

We harness the power of Marine Bamboo, a natural ingredient that thrives due to its flexibility to move with the ocean currents, its resistance to UV and its structural strength.

We combine these unique characteristics with product specific styling actives in our new StyleSign into a high-performing, professional product line that offers protection against oxidation, styling and environmental stressors.